Electronic Commerce Research

2016 - 2026

Current editor(s): James Westland

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Volume 26, issue 2, 2026

Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement pp. 1071-1090

Deeksha Singh and Sambashiva Rao Kunja

Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures pp. 1091-1140

Lin Chen, Li Zeng, Ting Dong, Qinzi Xiao, Congjun Rao and Zhongrui Wang

The brand self-live streaming or the influencer live-streaming? The impact of dispatching time on the brand decisions pp. 1141-1178

Tao Jiang and Youwei Guo

Introducing AR or not? Interplay between online marketplace platform and seller with product returns pp. 1179-1215

Rui Hou, Yizhen Lu, Zhibin Zheng and Weijian Li

Consumer sticky purchase intention for personalized digital collections of cultural heritage in metaverse: from the prospective of self-concept pp. 1217-1255

Shugang Li, Boyi Zhu, He Zhu and Zhaoxu Yu

Foster the household consumption of rural residents: does the rural e-commerce matter? pp. 1257-1287

Zi-Yun Wang, Jian Zhou, Quan-Jing Wang and Meng-Ting Zheng

Does digital financial inclusion promote elderly consumption? An empirical test based on Chinese survey data pp. 1289-1307

Cong Fan, Qingduo Mao and Jinghua Sun

Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust pp. 1309-1345

Deqing Ma, Wenbo Shao, Kaiyue Zhang and Jinsong Hu

Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce pp. 1347-1379

Hamed Azad Moghddam, Hormoz Ahmadi and Mojtaba Barari

Can e-marketplace harness favorable winds? The interaction between brand spillover and sales channel design pp. 1381-1416

Zeling Xu and Jie Wei

Aspect-based sentiment classification of user reviews to understand customer satisfaction of e-commerce platforms pp. 1417-1459

Laleh Davoodi, József Mezei and Markku Heikkilä

Social media effects on multi-generational diffusion of information technology products pp. 1461-1488

Yinxing Li and Nobuhiko Terui

Does investment in fintech assets enhance performance in China’s financial sector? Evidence from multiple investment strategies pp. 1489-1528

Xin Li and Kai-Hua Wang

The optimal pricing and quality improvement strategies for digital products under bilateral platform intervention pp. 1529-1579

Zhitang Li, Ruxia Lyu, Xiran Lyu and Henry Xu

Understanding customer loyalty-aware recommender systems in E-commerce: an analytical perspective pp. 1581-1607

Ramazan Esmeli, Ali Selcuk Can, Aya Awad and Mohamed Bader-El-Den

Research on the customer responses to Omni-channel: heterogeneity of channel integration modes pp. 1609-1641

Haiyan Hua, Wenqi Wang and Hong Wang

How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising pp. 1643-1669

Zhipeng Zhang and Liyi Zhang

Value co-destruction in live-commerce ecosystem: an evolutionary game approach with insights from China pp. 1671-1703

Yan Pei, Jin-yu Niu and Kwisik Min

Thriving post-cyberattacks: the power of control, disclosure, and IT maturity pp. 1705-1743

Saeed Rabea Baatwah, Mohammed Asiri, Mohammed Saleh Bajaher, Ayoob Alyafai and Salem Baajajah

Is it beneficial for consumers to ask more questions in Danmaku? The inverted U-shaped effect of information-seeking Danmaku density on e-commerce livestream sales pp. 1745-1782

Geng Peng, Xiaoxi Wang, Jingyan Li and Jie Wu

The importance of e-purchase types: exploring economic and digital influence in the EU pp. 1783-1808

Natalia Grishchenko

The impact of dynamic rating rule on e-commerce platform’s review system under a simulation experiment pp. 1809-1851

Lei Yang, Weijie Zhang, Caixia Hao and Jiahua Zhang

Color, voice type and pitch: how multi-sensory cues of virtual shopping assistants influence young people’s purchase intention in VR shopping pp. 1853-1885

Yi Tao, Zhuolun Ren, Xinyu Liu and Yang Chen

Data-driven review of customer engagement: key research themes and future directions pp. 1887-1917

Luning Zang, Linqiang Wang, Dianfeng Zhang and Qingguo Bai

Shaping learning aspirations: the influence of E-commerce clusters on rural entrepreneurs pp. 1919-1948

Xiaotong Liu, Yi Ma, Yuanqing Li, Bin Li and Yuhuan Xia

RETRACTED ARTICLE: Improvement of intrusion detection system in industrial Internet of Things based on deep learning with fog computing capability pp. 1949-1949

Weiqi Li and Nazila Mohammadnezhad

Synergy or substitution? Interactive effects of user-generated cues and seller-generated cues on consumer purchase behavior toward fresh agricultural products pp. 1951-1987

Haoyu Zhou, Jiang Wu, Ting Chen and Mengchen Xia

Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience pp. 1989-2013

Roberto Bruni and Marco Galvagno

Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain pp. 2015-2054

Feng Luo, Shihan Chen, Tiantong Xu and Muzaffar Iqbal

Platform value-added service strategy based on data factor endowment pp. 2055-2088

Xudong Lin, Shuilin Liu, Guowei Dou and Ruochen Zeng

Pricing and greening decision in e-commerce supply chain: a strategic analysis of exchange facility & refund policy under sustainable manufacturing pp. 2089-2129

Abhijit Barman

A bidirectional sequential recommender system based on multi-source price factors pp. 2131-2152

Wenhao Guo, Jin Tian and Minqiang Li

Brand marketing strategy with social responsibility: product line design and pricing pp. 2153-2209

Ying Hu, Guoxuan Huang and Yefei Yang

Dynamic heterogeneous graph convolutional networks for click-through rate prediction in recommender systems pp. 2211-2240

Ying Jin, Yanwu Yang and Baojun Ma

Decoding signals: the impact of digital media exposure on K-pop firm performance pp. 2241-2273

Liying Ye, Jaeyoung Cho and Yiyang Bian

When to fly solo? Manufacturer’s direct-to-consumer channel strategy in the face of store brand competition pp. 2275-2310

Arulanantha Prabu Ponnachiyur Maruthasalam and Ganesh Balasubramanian

Product service supply chain decision considering network externality and corporate social responsibility in digital servitization pp. 2311-2343

Zichao Yang and Rongrong Pan

The dual impact of ownership concentration and financial performance on ESG activities: evidence from Chinese listed companies pp. 2345-2369

Jiahua Zhang

Ecological strategies for rural industrial and green digital poverty alleviation: an empirical analysis in China pp. 2371-2394

Yao Liu and Wenbo Ma

The effect of chatbots humanness and brand associations on consumer purchase intentions: an experimental approach pp. 2395-2421

Luis Matosas-López

Unveiling the Generative AI boom: what hype metrics reveal for digital business and E-commerce pp. 2423-2451

Juan Pablo Mora-López, David Lopez-Lopez and Olga Rivera-Hernaez

Unraveling the influence of digital financial system and shadow banking on commercial banks' profitability pp. 2453-2465

Michael Yao-Ping Peng, Sarah Nawazish, Boghean Florin, Andrei Octavian Paraschivescu, Violeta Hazaparu, Florin Radu, Gabriela Daniela Bordeianu, Boghean Carmen, Faur Flaviu Casian, Bilţi Raluca-Simina, Rusu Corina-Maria and Malik Shahzad Shabbir

Fraud detection in e-commerce: a comparative analysis of features to enhance machine learning models pp. 2467-2502

Manuel Sánchez-Paniagua, Eduardo Fidalgo, Enrique Alegre and Francisco Jáñez-Martino

Volume 26, issue 1, 2026

A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation pp. 1-44

Ishrat Jahan and Tahsina Farah Sanam

A data-driven approach to identify the regions with the most popular businesses pp. 45-69

Mohammad Sagar Hossain and DeSheng Wu

A study on user Danmaku sending and emotional expression in online travel videos based on multimodal fusion pp. 71-91

Yumei Luo, Minrui Wang and Qiongwei Ye

Antecedents and consequences of social media use in sales: a meta-analysis pp. 93-119

Wagner Junior Ladeira, Fernando de Oliveira Santini, Weng Marc Lim, Tareq Rasul, Shahriar Akter, Raouf Ahmad Rather and Mohd Azhar

Apple doesn’t fall far from the tree: Effect of extrinsic factors of online reviews on predicting useless reviews pp. 121-146

Hoon S. Choi

Boosting e-commerce sales with live streaming: the power of barrages pp. 147-184

Jie Zhao, Jie Zhou, Peng Wu and Kun Liang

Can digital transformation promote the green development of manufacturing enterprises? Evidence from China pp. 185-212

Guangchen Li, Qianlong Ma, Haoyan Leng and Guoyiming Zhu

Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic pp. 213-242

Shugang Li, Boyi Zhu, He Zhu and Zhaoxu Yu

Comprehensive pilot zones for cross-border E-commerce propel the digital transformation of manufacturing enterprises: new evidence from China pp. 243-274

Xiaozhe Sun, Qicheng Huang, Haonan Zhang and Xueqi Zhao

Does strategic return promote word-of-mouth recommendation? An empirical study based on consumption experience theory pp. 275-296

Hongchao Zhang, Kunlu Zhou, Hang Chen and Qinghua Feng

Dynamic interaction effects between online reviews and spoilers: a PVAR approach pp. 297-317

Yang Li, Junrui Zhang, Miao Feng and Haoran Si

Ex-post vs. ex-ante regulation on platforms' discriminatory pricing under different market structures: an evolutionary game study pp. 319-350

Geng Peng, Xinyuan Zhang and Ying Liu

Exploring heterogeneous differences between Chinese and Western customer preferences for restaurant attributes from online reviews pp. 351-397

Dian Liu, Wenshuang Zhao, Vijayan Sugumaran and Jing Zhang

Forecasting Information Sharing Strategies in Competitive Smart Connected Platforms pp. 399-445

Songbo Guo, Junqiang Zhang, Yiting Wang, Weitao Hu, Feng Wei and Dan Bai

From cart to delivery: deciphering shipping and return influence on e-tailer strategies in digital marketplace pp. 447-488

Yongyi Zhou, Xiaojing Zhang, M. I. M. Wahab, Mark Goh and Elifcan Dursun

From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research pp. 489-519

T. S. Anoop and Zillur Rahman

Group deep neural network approach in semantic recommendation system for movie recommendation in online networks pp. 521-560

Mahdi Bazargani, Sasan H.Alizadeh and Behrooz Masoumi

Integrating user reviews and risk factors from social networks in a multi-objective recommender system pp. 561-603

Ali Noorian

Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy pp. 605-643

Pavel Pelech and Jaroslava Dědková

MycGNN: enhancing recommendation diversity in e-commerce through mycelium-inspired graph neural network pp. 645-675

Abderaouf Bahi, Ibtissem Gasmi, Sassi Bentrad and Ramzi Khantouchi

Power structures unleashed: driving product and live content innovation in live streaming commerce pp. 677-704

Yanfen Zhang and Qi Xu

Predicting user engagement levels through emotion-based gesture analysis of initial impressions pp. 705-721

Alicia Heraz, Kiran Kumar Ashish Bhyravabhottla and Nandith Sajith

Pricing and duration decisions of pre-sale crowdfunding pp. 723-746

Guanxiang Zhang, Mengting Ren, Kexuan Zhai and Hui Li

Shaping the causes of product returns: topic modeling on online customer reviews pp. 747-781

Andrea Mor, Carlotta Orsenigo, Mauricio Soto Gomez and Carlo Vercellis

Sound in mode on: how sound stimuli influence customer engagement? pp. 783-804

E. Sophía Valenzuela-Gálvez, Óscar González-Benito and Álvaro Garrido-Morgado

The complexity of the APP competition model with bounded rationality in platform ecosystem pp. 805-831

Jianli Xiao, Hanli Xiao and Changrong Li

The drivers and income effect of big data use by e-commerce farmers: evidence from China pp. 833-862

Yiwu Zeng, Baogang Li, Lili Li and Guojun Zhang

The impact of the digital economy on industrial structure upgrading and sustainable entrepreneurial growth pp. 863-887

Durga Praveen Deevi, Naga Sushma Allur, Koteswararao Dondapati, Himabindu Chetlapalli, Sharadha Kodadi and Thinagaran Perumal

The relationship between mental health and mobile banking adoption: evidence from Canada pp. 889-928

Yekta Amirkhalili, Brian P. Cozzarin and Stanko Dimitrov

To continue consultation or not? How physicians’ information cues affect patients continued online consultation behavior pp. 929-963

Linlin Jing, Wei Shan, Richard Evans and Xiaoxiao Shi

When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types pp. 965-998

Weinuo Zeng, Zhenfeng Ma and Tong Chen

Retailers’ asymmetrical integration of in-store and mobile channels: the moderating effects of search and experience goods pp. 999-1027

Nathalie Demoulin and Gwarlann De Kerviler

Correction: Retailers’ asymmetrical integration of instore and mobile channels: the moderating effects of search and experience goods pp. 1029-1030

Nathalie Demoulin and Gwarlann De Kerviler

Publisher Correction: Deciphering the world of NFTs: a scholarly review of trends, challenges, and opportunities pp. 1031-1032

Muneer Alshater, Nohade Nasrallah, Rim Khoury and Mayank Joshipura

AI and religious e-commerce: ethical foundations, practical strategies, and future directions pp. 1033-1038

Bo-Chiuan Su

What makes things catch on? Understanding consumer engagement with video content on social media pp. 1039-1064

Rae Yule Kim

Call for papers on “E-commerce for Rural and Agricultural Development” pp. 1065-1067

Wanglin Ma and Dil Rahut

Call for papers on e-commerce for rural and agricultural development pp. 1069-1070

Wanglin Ma and Dil Rahut