Exploring continued use of mobile shopping channel in China: the effects of active coping and its antecedents
Xue Yang (),
Yan Li and
Additional contact information
Xue Yang: Nanjing University
Yan Li: ESSEC Business School
Qinyu Liao: The University of Texas Rio Grande Valley
Electronic Commerce Research, 2016, vol. 16, issue 2, No 6, 245-267
Abstract Online B2C retailers in China rely heavily on exclusive promotions for mobile shopping to attract new consumers and to promote their mobile shopping channels. However, it is unknown what factors may drive new consumers to continuously do mobile shopping without further promotional incentives. Motivated by the theoretical gap and practical salience of this question, in this study we propose a research model based on coping theory that highlights the critical role of active coping in handling mobile shopping procedures, and further identifies important dispositional traits of consumers and situation-specific factors that are either beneficial or harmful to their coping efforts. We recruited participants for a real mobile shopping task and collected pre-task and post-task survey data to test the research hypotheses. The results reveal important factors that are influential to consumers’ continued use of mobile shopping through a coping mechanism, which contributes to deepening the understanding of user behavior in mobile shopping both from an academic perspective and in practice.
Keywords: Mobile shopping; Active coping; Continued use intention; Maximizing tendency; Emergent nature; Expected fit of technology (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://link.springer.com/10.1007/s10660-016-9224-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:elcore:v:16:y:2016:i:2:d:10.1007_s10660-016-9224-9
Ordering information: This journal article can be ordered from
Access Statistics for this article
Electronic Commerce Research is currently edited by James Westland
More articles in Electronic Commerce Research from Springer
Bibliographic data for series maintained by Sonal Shukla ().