Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Huei-Ting Tsai (), Hsin-Cheng Chang () and Ming-Tien Tsai ()
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Huei-Ting Tsai: National Cheng Kung University
Hsin-Cheng Chang: National Cheng Kung University
Ming-Tien Tsai: Tajen University

Electronic Commerce Research, 2016, vol. 16, issue 3, No 4, 375-399

Abstract: Abstract This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.

Keywords: Disconfirmation; Satisfaction; Repurchase intention; Corporate social responsibility (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/s10660-015-9207-2

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