Hot topic prediction considering influence and expertise in social media

Kyoungsoo Bok (), Yeonwoo Noh (), Jongtae Lim () and Jaesoo Yoo ()
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Kyoungsoo Bok: Chungbuk National University
Yeonwoo Noh: Chungbuk National University
Jongtae Lim: Chungbuk National University
Jaesoo Yoo: Chungbuk National University

Electronic Commerce Research, 2021, vol. 21, issue 3, No 1, 687 pages

Abstract: Abstract The hot topic detection designed to identify the recent issues and trends employs the analysis of real-time social media activities. The existing schemes suffer from low precision because they focus on keyword occurrence frequency in documents written by the unspecified majority. The existing schemes are incapable of predicting near-future hot topics as they are intended to detect hot topics at a particular time. We propose a new hot topic prediction scheme considering users’ influence and expertise in social media. The proposed scheme detects expected near-future hot topics by extracting a set of candidate keywords from social-media posts using the modified TF-IDF. The hot topic prediction index is calculated for each candidate keyword based on the influence and expertise of users who include it in their posts and hot topic predictions are performed based on the change rate over time. Finally, a comparison between existing and proposed hot topic detection schemes demonstrates the proposed scheme’s superiority.

Keywords: Hot topic; Social media; TF-IDF; Influence; Expertise; Prediction (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/s10660-018-09327-2

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