RETRACTED ARTICLE: A comparative study of the market demand for Chinese proficiency test preparation books: evidence from e-commerce data

Chengang Zeng ()
Additional contact information
Chengang Zeng: Zhejiang Normal University

Electronic Commerce Research, 2023, vol. 23, issue 1, No 10, 207-230

Abstract: Abstract Language test preparation books are essential for second language learners to pass a specific test. Although numerous books of this type have been published, yet little attention has been paid to different market demands between different areas. To address this issue, the present study used E-commerce data, in particular positive comments, retrieved from four online shopping platforms to compare the differences and similarities in market demand for Chinese language proficiency test preparation books between China and four English-speaking countries. The data were analyzed using a long short-term memory model using Python from the perspectives of major market demand, customer profile, functional expectations and non-functional expectations. Theoretical and practical implications were proposed based on the findings.

Keywords: Language test preparation books; HSK; Chinese language proficiency test; Chinese as a second/foreign language; LSTM model; E-commerce data; Market demand (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s10660-022-09592-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elcore:v:23:y:2023:i:1:d:10.1007_s10660-022-09592-2

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10660

DOI: 10.1007/s10660-022-09592-2

Access Statistics for this article

Electronic Commerce Research is currently edited by James Westland

More articles in Electronic Commerce Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().