Nominal effect vs actual effect: overconfidence in a consignment omnichannel
Zhisong Chen (),
Chaonan Tang () and
Jianhui Peng ()
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Zhisong Chen: Nanjing Normal University
Chaonan Tang: Nanjing Normal University
Jianhui Peng: Shanghai Normal University
Electronic Commerce Research, 2023, vol. 23, issue 2, No 8, 843-876
Abstract:
Abstract The overconfident behavior brings about serious decision biases to the consignment omnichannel, which will invariably lead to false prosperity and poor actual performance eventually. This paper tries to explore the nominal and actual effects and corresponding countermeasures of overconfident behavior issues in a consignment omnichannel through game-theoretical modelling and numerical and sensitivity analyses. The research results show that: (1) from the perspective of nominal effect, the full-overconfidence scenario performs best among all three scenarios. (2) from the perspective of actual effect, the non-overconfidence scenario performs best among all three scenarios. (3) reducing the degree of overconfidence will improve the actual operational performance of the consignment omnichannel.
Keywords: Nominal effect; Actual effect; Overconfidence; Decision bias; Consignment omnichannel (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)
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DOI: 10.1007/s10660-021-09493-w
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