An empirical study on facilitators and inhibitors of adoption of mobile banking in India

Noopur Saxena (), Navneet Gera () and Mayur Taneja ()
Additional contact information
Noopur Saxena: Vivekananda Institute of Professional Studies
Navneet Gera: Vivekananda Institute of Professional Studies
Mayur Taneja: University of Delhi

Electronic Commerce Research, 2023, vol. 23, issue 4, No 22, 2573-2604

Abstract: Abstract Mobile banking liberates people from spatial and temporal constraints and delivers significant convenience but people are still hesitant to use mobile banking. The purpose of this study is to examine the most important factors influencing and impeding consumer adoption of mobile banking. This study uses Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Readiness (TR) as a theoretical basis and integrates it with cognitive resistance to propose a conceptual model for m-banking adoption in India. Data was collected from 536 mobile banking customers from Delhi/NCR, using convenience sampling and was analysed using structural equation modelling. The findings revealed that the impact of facilitating factors namely, performance expectancy, effort expectance, social influence, optimism and innovativeness on behavioural intention to use m-banking is much more than the impact of inhibiting factors namely, discomfort, insecurity and cognitive resistance and also that behavioral intention has a significant impact on adoption of m-banking. In examining the relationship between facilitating factors and behavioral intention, there is no substantial moderation impact of age groups. However, gender moderated the relationship between effort expectancy and behavioral intention, as well as the relationship between optimism and behavioral intention. This research would help policymakers to understand and overcome the reluctance and barriers of adoption and would result in ensuring more adoption of advanced technological channels.

Keywords: Mobile banking; UTAUT; TR; Cognitive resistance; Facilitators; Inhibitors; India (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10660-022-09556-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:elcore:v:23:y:2023:i:4:d:10.1007_s10660-022-09556-6

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10660

DOI: 10.1007/s10660-022-09556-6

Access Statistics for this article

Electronic Commerce Research is currently edited by James Westland

More articles in Electronic Commerce Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().