Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry

Sirui Li (), Ying Liu (), Jing Su (), Xin Luo () and Xiao Yang ()
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Sirui Li: University of Chinese Academy of Sciences
Ying Liu: University of Chinese Academy of Sciences
Jing Su: Economics School of Louvain, Université catholique de Louvain
Xin Luo: The University of New Mexico
Xiao Yang: University of Chinese Academy of Sciences

Electronic Commerce Research, 2023, vol. 23, issue 4, No 30, 2827-2857

Abstract: Abstract We proposed a research model that examined the differences between the contributions of large, third-party e-commerce platforms and self-operated e-commerce platforms to businesses’ resilience to the COVID-19 shock. The difference-in-differences approach was employed to analyze a substantial sample of Chinese retailers. The study found that (1) under the baseline condition, the large, third-party e-commerce platforms built significant resilience for the brick-and-mortar businesses, (2) resource constraints induced by factor immobility weakened the contribution of large, third-party e-commerce platforms to the businesses’ resilience in regions of severe shock, and (3) the physical retailers’ self-operated EC platforms built resilience in regions of severe shock.

Keywords: E-commerce; Brick-and-mortar business; COVID-19; Digital resilience (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/s10660-022-09563-7

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