How to trigger and strengthen the positive impact of the internet on the income of farmers in the region? A case from China

Lili Li (), Linyi Zheng, Zhonggen Zhang and Yixiang Song
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Lili Li: Hangzhou Dianzi University
Linyi Zheng: China Academy of Rural Development, Zhejiang University
Zhonggen Zhang: China Academy of Rural Development, Zhejiang University
Yixiang Song: Hangzhou Normal University

Electronic Commerce Research, 2024, vol. 24, issue 2, No 25, 1407-1433

Abstract: Abstract This paper explores how a region in a developing country can trigger and strengthen the positive impacts of the Internet on farmers’ income, using the case of flower and tree industry cluster in Shuyang County, Jiangsu Province, China. It finds that the combination of macro-level Internet popularization, micro-level Internet use, and local endowment conditions triggers the effect of the Internet on increasing farmers’ income. The case also shows that the continuous enhancement of this effect is essentially because internal supply can adapt to the continuous online migration of external demand and make creative adjustments, thereby achieving the cumulative fit of internal supply and external demand. This study can provide empirical evidence from China for the digital dividend issue in rural areas of developing countries, and provide a reference for developing countries to promote the role of the Internet in empowering farmers and increasing their incomes.

Keywords: Internet; Farmers’ income; Rural e-commerce; Taobao Village; China (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s10660-023-09802-5

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