Experience mining based on text analytics and case-based reasoning to support crowdfunding design

Ting Luo (), Jing Zhou () and Shang Gao ()
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Ting Luo: Nanjing University
Jing Zhou: Nanjing University
Shang Gao: Nanjing University

Electronic Commerce Research, 2025, vol. 25, issue 3, No 3, 1395-1422

Abstract: Abstract Crowdfunding has emerged as an important financing channel. Startups can raise funds through crowdfunding platforms. Owing to the limited experience and uncertainty of market demand, designing crowdfunding projects to attract online investors is often confusing for start-ups. This study proposes an integrated model of text analytics and case-based reasoning that assists in experience mining when designing crowdfunding projects. Case representation and retrieval are the two core components of the model. In addition to the literature review, text analytics methods, such as latent Dirichlet allocation and Doc2Vec model based on neural network, are also used to extract features to represent crowdfunding cases. For features with three value formats, namely numerical, categorical, and text vector features, three local similarity measures are adopted for case retrieval. Finally, the effectiveness of the model was verified using project data on the Kickstarter platform. The results show that the proposed model provides fundraisers with valuable experience in improving their design schemes and obtaining better financing performance.

Keywords: Crowdfunding design; Case-based reasoning (CBR); Text analytics; Case representation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s10660-023-09739-9

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