E-commerce transformation: A literature review from an institutional and organizational perspective

Etienne Thenoz (), Solène Juteau and Frantz Rowe
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Etienne Thenoz: Nantes Université
Frantz Rowe: Nantes Université

Electronic Markets, 2024, vol. 34, issue 1, No 59, 20 pages

Abstract: Abstract This literature review is the first to summarize past research on e-commerce transformations and outline a research agenda to understand them. By bringing together concepts from institutional and organizational transformation theories, we develop a conceptual framework to analyze e-commerce transformations and their dynamics. We review 91 papers on e-commerce transformations published between 1995 and 2023 and assess them with our a priori framework to identify six underexamined areas. We then develop a corresponding research agenda and delineate two research thrusts to further our understanding of present and future e-commerce transformations. Our first research thrust calls for analyses of ecosystem-level pressures, regulatory frameworks, and the influence of new intermediaries on e-commerce transformations. Our second thrust proposes to investigate mechanisms that spread or impede forces of change within the organization.

Keywords: E-commerce; Literature review; Organizational transformation; Institutional theory; Process (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s12525-024-00740-0

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