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E-commerce transformation: A literature review from an institutional and organizational perspective

Etienne Thenoz (), Solène Juteau and Frantz Rowe ()
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Etienne Thenoz: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Solène Juteau: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Frantz Rowe: Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université

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Abstract: This literature review is the first to summarize past research on e-commerce transformations and outline a research agenda to understand them. By bringing together concepts from institutional and organizational transformation theories, we develop a conceptual framework to analyze e-commerce transformations and their dynamics. We review 91 papers on e-commerce transformations published between 1995 and 2023 and assess them with our a priori framework to identify six underexamined areas. We then develop a corresponding research agenda and delineate two research thrusts to further our understanding of present and future e-commerce transformations. Our first research thrust calls for analyses of ecosystem-level pressures, regulatory frameworks, and the influence of new intermediaries on e-commerce transformations. Our second thrust proposes to investigate mechanisms that spread or impede forces of change within the organization.

Keywords: E-commerce; Literature review; Organizational transformation; Institutional theory; Process (search for similar items in EconPapers)
Date: 2024-11-20
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Published in Electronic Markets, 2024, 34 (1), pp.59. ⟨10.1007/s12525-024-00740-0⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04793487

DOI: 10.1007/s12525-024-00740-0

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