Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam

Lan Anh Nguyen (), Manh-Hung Nguyen, Viet-Ngu Hoang, Arnaud Reynaud, Michel Simioni and Clevo Wilson
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Lan Anh Nguyen: National Economics University
Manh-Hung Nguyen: University of Toulouse Capitole
Arnaud Reynaud: University of Toulouse Capitole
Michel Simioni: University of Toulouse Capitole
Clevo Wilson: Queensland University of Technology, Business School

Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, 2024, vol. 26, issue 11, No 20, 27607-27628

Abstract: Abstract Literature shows that tourists can make significant financial contributions towards efforts of erosion prevention, but very few studies are done in the context of developing countries, especially to protect World Heritage sites. This paper provides the first estimates of willingness to pay (WTP) for differing coastal erosion measures by domestic and foreign tourists visiting Hoi An, an UNESCO World Heritage site located in Vietnam. Using a discrete choice experiment, our study presents several new and important findings. Tourists support visible protection structures and trees on beaches even though these hard measures can affect the natural aesthetics. There exists preference heterogeneity among tourists. Most importantly, our analysis shows that WTP of each tourist is USD $13.45, nearly seven times greater than WTP by local residents estimated in previous literature for a similar erosion protection program.

Keywords: Tourists’ valuation; Choice experiment; Coastal erosion; World Heritage site (search for similar items in EconPapers)
JEL-codes: Q26 Q51 Q54 (search for similar items in EconPapers)
Date: 2024
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Working Paper: Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam (2023)
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DOI: 10.1007/s10668-023-03773-1

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