Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam

Lan Anh Nguyen (), Manh-Hung Nguyen, Viet-Ngu Hoang, Arnaud Reynaud (), Michel Simioni () and Clevo Wilson
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Lan Anh Nguyen: NEU - National Economics University [Hanoï, Vietnam]
Manh-Hung Nguyen: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, IREEDS - Institute of Research in Economics, Environment and Data Science
Arnaud Reynaud: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement
Michel Simioni: TSE-R - Toulouse School of Economics - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - EHESS - École des hautes études en sciences sociales - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Clevo Wilson: QUT - Queensland University of Technology [Brisbane]

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Abstract: Literature shows that tourists can make significant financial contributions towards efforts of erosion prevention, but very few studies are done in the context of developing countries, especially to protect World Heritage sites. This paper provides the first estimates of willingness to pay (WTP) for differing coastal erosion measures by domestic and foreign tourists visiting Hoi An, an UNESCO World Heritage site located in Vietnam. Using a discrete choice experiment, our study presents several new and important findings. Tourists support visible protection structures and trees on beaches even though these hard measures can affect the natural aesthetics. There exists preference heterogeneity among tourists. Most importantly, our analysis shows that WTP of each tourist is USD $13.45, nearly seven times greater than WTP by local residents estimated in previous literature for a similar erosion protection program.

Keywords: Tourists’ valuation; Choice experiment; Coastal erosion; World Heritage site (search for similar items in EconPapers)
Date: 2023
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Published in Environment, Development and Sustainability, 2023, online first, 22 p. ⟨10.1007/s10668-023-03773-1⟩

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Journal Article: Tourists’ preferences and willingness to pay for protecting a World Heritage site from coastal erosion in Vietnam (2024)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04186816

DOI: 10.1007/s10668-023-03773-1

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