Uniqueness Seeking and Demand Estimation in the German Automobile Industry
Marco Guerzoni () and
Rene Soellner ()
Authors registered in the RePEc Author Service: René Söllner ()
Eurasian Business Review, 2013, vol. 3, issue 2, 179-199
This paper empirically tackles a behavioral aspect of consumer choices as a determinant of demand in the German automobile industry. Our primary goal is to refine the existing literature on demand estimation by exploring the impact of uniqueness seeking behavior of individuals. Using a dataset on the segment of compact cars in the German market, we show that consumers have an intrinsic need for uniqueness seeking, and the degree a product satisfies this need can be considered as an additional product characteristic. Finally, we can derive implication for firms’ differentiation strategies. Copyright Eurasia Business and Economics Society 2013
Keywords: Demand Estimation; Discrete Choice; Differentiated Products (search for similar items in EconPapers)
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Journal Article: Uniqueness Seeking and Demand Estimation in the German Automobile Industry (2013)
Working Paper: Uniqueness seeking and demand estimation in the German automobile industry (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:eurasi:v:3:y:2013:i:2:p:179-199
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