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Uniqueness seeking and demand estimation in the German automobile industry

Marco Guerzoni (marco.guerzoni@unimib.it) and Rene Soellner
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Rene Soellner: Graduate School "The Economics of Innovative Change", Jena

Authors registered in the RePEc Author Service: René Söllner

No 2009-050, Jena Economics Research Papers from Friedrich-Schiller-University Jena

Abstract: This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of compact cars in the German market, we show that consumers have an intrinsic need for uniqueness seeking, and the degree a product satisfies this need is to be considered as an additional product characteristic.

Keywords: Demand Estimation; Discrete Choice; Differentiated Products (search for similar items in EconPapers)
JEL-codes: D12 L11 L15 L62 (search for similar items in EconPapers)
Date: 2009-07-08
New Economics Papers: this item is included in nep-com, nep-dcm and nep-mkt
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Related works:
Journal Article: Uniqueness Seeking and Demand Estimation in the German Automobile Industry (2013) Downloads
Journal Article: Uniqueness Seeking and Demand Estimation in the German Automobile Industry (2013) Downloads
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