Creative Problem Solving in GSS Groups: Do Creative Styles Matter?

Deepa K. Ray () and Nicholas C. Romano ()
Additional contact information
Deepa K. Ray: S. P. Jain Institute of Management and Research
Nicholas C. Romano: School of Information Management, Faculty of Commerce and Administration

Group Decision and Negotiation, 2013, vol. 22, issue 6, No 6, 1129-1157

Abstract: Abstract Creative groups drive innovation and organizational change and collaborative systems can be used to pool creative team members across the globe. How individual creative preference impacts the group’s creative performance across different creative problem solving phases in a GSS environment is not well understood. The objective of this exploratory study was to understand if there are differences in group performance when groups with varying member creative styles interact solely via GSS. We conducted a quasi-experimental study that compared the performance of groups with two alternate member styles interacting only via group support systems during a creative problem solving process. Ideator and Evaluator groups were compared on their divergent and convergent phase performance. Significant differences were found between the Ideator groups and Evaluator groups on idea fluency, idea flexibility, idea novelty, idea elaboration and solution cost-effectiveness. No significant differences were found between the performance of the two groups on solution feasibility and novelty. Results indicate that member creative styles play an important role in determining the performance of technology-supported groups. These results aid researchers and practitioners by improving their understanding of the performance of creative teams interacting solely via collaborative support systems for creative problem solving tasks.

Keywords: Creative style; Electronic brainstorming; Creative problem solving; GSS (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s10726-012-9309-3 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:grdene:v:22:y:2013:i:6:d:10.1007_s10726-012-9309-3

Ordering information: This journal article can be ordered from
http://www.springer.com/journal/10726/PS2

DOI: 10.1007/s10726-012-9309-3

Access Statistics for this article

Group Decision and Negotiation is currently edited by Gregory E. Kersten

More articles in Group Decision and Negotiation from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().