Needed: A Better Story

L. Lovins ()
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L. Lovins: Natural Capitalism Solutions

Humanistic Management Journal, 2016, vol. 1, issue 1, No 5, 75-90

Abstract: Abstract The paper argues that if humanity is to survive looming system collapse we need a new narrative of what it means to be human, how to organize our economy and how to create a world that works for everyone. The report outlines the challenges created by our current neo-liberal economic narrative. It provides corporate and leadership solutions that can craft a new story of an economy that works for 100% of humanity. It describes the regenerative economy that is emerging through a common commitment to entrepreneur a finer future. Behaving in ways that are more responsible towards people, planet and profit, a concept known as the integrated bottom line, enhances every aspect of core business values. Ensuring well-being and dignity for all of humanity is core to creating an economy in service to life.

Keywords: Regenerative Economy; Humanistic Management; Well-being; Sustainable Business Management; Climate Change; Inequality; Dignity; Collapse; Energy; Integrated Bottom Line; Holistic Management; Biomimicry; Cradle-to-Cradle; Circular Economy; Economy in Service to Life (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s41463-016-0004-4

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