Internationalization of Tata Motors: Strategic Analysis Using Flowing Stream Strategy Process

Professor Sushil () and Shamita Garg ()
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Shamita Garg: Indian Institute of Technology Delhi

International Journal of Global Business and Competitiveness, 2019, vol. 14, issue 1, No 5, 54-70

Abstract: Abstract In the past few years, Tata Motors succeeded by exploiting international opportunities. Its percentage of revenue from international operations has increased from 9% in 2016 to 79.80% in 2018. Hence its strategy is worthy of study. ‘Flexible Strategy Framework’ is used to analyse the strategy of Tata Motors which evolved to gain its international presence in the automotive manufacturing industry. This framework is an attempt to manage change, along with the consideration of continuity forces in the organization. The ability of the firm to integrate continuity and change forces effectively has made the firm competitive in the international market. The organization is continually doing innovations to keep itself ahead of the competition. This study is a novel attempt to explore linkages between internationalization and competitiveness using the framework of flowing stream strategy.

Keywords: Competitiveness; Flowing stream strategy; Internationalization; Tata Motors (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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DOI: 10.1007/s42943-019-00006-z

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