On the R&D/marketing interface in knowledge intensive entrepreneurial firms
James Boles () and
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James Boles: University of North Carolina at Greensboro
International Entrepreneurship and Management Journal, 2017, vol. 13, issue 3, No 12, 943-952
Abstract In this paper we focus on the performance impact associated with whether R&D or marketing takes the lead in product innovations and/or product development. We examine empirically the performance of a sample of entrepreneurial firms across 10 European Union countries for which we can identify alternative regimes in which R&D, or in which marketing, is viewed as being relatively more important in creating and sustaining the firm’s competitive advantage. We find that when R&D is the dominant strategy, firms realize greater growth in sales, other factors held constant.
Keywords: R&D; Marketing; Entrepreneurial firms; Innovation; O32; M31; L26 (search for similar items in EconPapers)
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