Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective

Monique Goyens ()
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Monique Goyens: European Consumer Organisation (BEUC)

Intereconomics: Review of European Economic Policy, 2018, vol. 53, issue 1, 12-17

Abstract: Abstract Behavioural economics can be a powerful tool in achieving consumer policy goals, by nudging people to make healthy, sustainable and cost-conscious choices. It can also, however, be used against consumers’ interests by misleading and deceiving them by exploiting their biases.

Date: 2018
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DOI: 10.1007/s10272-018-0712-0

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