University social responsibility as antecedent of students’ satisfaction

José Luis Vázquez, Carlota L. Aza () and Ana Lanero
Additional contact information
José Luis Vázquez: University of León
Carlota L. Aza: University of León
Ana Lanero: University of León

International Review on Public and Nonprofit Marketing, 2016, vol. 13, issue 2, No 3, 137-149

Abstract: Abstract The purpose of this research is to examine which factors influence higher education students’ satisfaction during education services consumption using a University Social Responsibility (USR) model as reference. Firstly, it is analysed the university impacts regarding USR from students’ point of view and their influence in the overall index of USR. Secondly, it is investigated the relationship between overall perception of USR and student satisfaction. In doing that, the reported study examined these relations and tested a proposed model based on the answers of 400 students from University of León, in Spain, that provided the input for data analysis with structural equations with modelling with PLS. Results support, on one hand, students differentiate between USR facets, but only one affects the overall perception of USR, internal management. On the other hand, overall perception of USR is a determining factor of students’ satisfaction. Our findings demonstrate the need to develop an appropriate marketing strategy to understand students’ expectations, attract and retain students, prevent students’ drop out and improve students’ satisfaction through an USR model aligned with the university structure, processes, procedures, mission and vision.

Keywords: University social responsibility (USR); Higher education; Students’ perceptions; Student satisfaction; Spain (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s12208-016-0157-8 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:13:y:2016:i:2:d:10.1007_s12208-016-0157-8

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-016-0157-8

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().