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International Review on Public and Nonprofit Marketing

2004 - 2018

Current editor(s): Helena Maria Alves

International Association of Public and Non-Profit Marketing
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Volume 15, issue 4, 2018

The moderating role of social themes in cause-related marketing advertisements pp. 433-454 Downloads
Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam and Gladys Stephen
The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector pp. 455-474 Downloads
Jodie Kleinschafer, Mark Morrison and David Dowell
Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America pp. 475-495 Downloads
Thomas A. Burnham and Jeffrey A. Wong
Place branding: revealing the neglected role of agro food products pp. 497-530 Downloads
Celso Lopes, João Leitão and Juan Rengifo-Gallego
Volunteers’ perspective on online volunteering - a qualitative approach pp. 531-552 Downloads
Filipa Silva, Teresa Proença and Marisa R. Ferreira
Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations pp. 553-574 Downloads
Elisa Ricciuti and Francesca Calò
Antecedents and consequences of perceived student employability in Qatar: parental perspective pp. 575-589 Downloads
Rima Charbaji El-Kassem, Abdellatif Sellami and Elmogiera Fadlallh Elsaye Elawad
Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media pp. 591-607 Downloads
Rita Ferreira Gomes and Beatriz Casais

Volume 15, issue 3, 2018

The impact of strategic vs. tactical cause-related marketing on switching intention pp. 253-314 Downloads
Sara Osama Hassan and Ehab Mohamed AbouAish
Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes pp. 315-332 Downloads
Dong Jenn Yang
Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece pp. 333-352 Downloads
Iordanis Kotzaivazoglou, Leonidas Hatzithomas and Eirini Tsichla
Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners pp. 353-370 Downloads
Elena Kossmann and Mónica Gómez-Suárez
Fostering organizational change through co-production. Insights from an Italian experience pp. 371-391 Downloads
Rocco Palumbo, Stefania Vezzosi, Paola Picciolli, Alessandro Landini, Carmela Annarumma and Rosalba Manna
Increasing charitable donation intentions with preliminary importance ratings pp. 393-411 Downloads
Russell N. James
Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute pp. 413-429 Downloads
Eduardo Dias Coutinho and Paulo Roberto Costa Vieira
Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil pp. 431-431 Downloads
Gustavo Rosa Borges, Maria José Carvalho Souza Domingues and Rita de Cássia da Silveira Cordeiro

Volume 15, issue 2, 2018

Communicating green fashion across different cultures and geographical regions pp. 127-141 Downloads
Corinna Dickenbrok and Luis F. Martinez
Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil pp. 143-160 Downloads
Alexandre dos Santos Cerqueira and Emerson Mainardes
Consumer perceptions and corporate social responsibility: what we know so far pp. 161-187 Downloads
Mohammad Nurunnabi, Yazeed Alfakhri and Demah H. Alfakhri
Why Canadians give to charity: an extended theory of planned behaviour model pp. 189-204 Downloads
Robert Mittelman and José Rojas-Méndez
Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention pp. 205-234 Downloads
Milad Kalantari Shahijan, Sajad Rezaei and Vinitha Padmanabhan Guptan
Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution pp. 235-252 Downloads
Ana Teixeira, Marisa R. Ferreira, Aldina Correia and Vanda Lima

Volume 15, issue 1, 2018

How proof of previous donations influences compliance with a donation request: three field experiments pp. 1-8 Downloads
Céline Jacob, Nicolas Guéguen and Gaëlle Boulbry
Multichannel strategies in public services: levels of satisfaction and citizens’ preferences pp. 9-24 Downloads
Manuel Rey-Moreno, Cayetano Medina-Molina and Ramón Barrera-Barrera
Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions pp. 25-47 Downloads
Jundong Hou, Chi Zhang and Robert Allen King
License to bully: rites of passage in higher education pp. 49-66 Downloads
Ana Cristina Silva, Minoo Farhangmehr and Marjan Sara Jalali
Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach pp. 67-86 Downloads
Edouard Novatorov
Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust pp. 87-104 Downloads
Nuno Tiago Baptista and Ricardo Gouveia Rodrigues
Good deeds revisited: motivation and boundary spanning in formal volunteering pp. 105-126 Downloads
Meike Rombach, Eunkyung Kang and Vera Bitsch

Volume 14, issue 4, 2017

An approach to market orientation in the basic units of public action pp. 409-426 Downloads
Jon Morandeira Arca, Victoria De Elizagarate Gutiérrez and Irati Labaien Egiguren
Evolution of a framework of co-creation in political marketing: select cases pp. 427-445 Downloads
Shiksha Kushwah, Deep Shree and Mahim Sagar
Place branding & place marketing 1976–2016: A multidisciplinary literature review pp. 447-473 Downloads
Renaud Vuignier
The relevance of cause-related marketing to post-purchase guilt alleviation pp. 475-494 Downloads
Susana Silva and Carla Carvalho Martins
Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective pp. 495-512 Downloads
Charles Jebarajakirthy, Paramaporn Thaichon and Achchuthan Sivapalan
Does corporate social responsibility contribute to strengthen brand equity? An empirical study pp. 513-533 Downloads
Subhajit Bhattacharya
Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement pp. 535-565 Downloads
Luis Doña-Toledo, Teodoro Luque-Martínez and Salvador Barrio-García

Volume 14, issue 3, 2017

Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources” pp. 271-287 Downloads
Rocco Palumbo
Application of structural analysis for local development in the center region of Valle del Cauca, Colombia pp. 289-320 Downloads
Verena González-Cabo, Luis Fernando Cruz-Caicedo, Magdalida Murgueitio, Edy Lorena Burbano-Vallejo and Eugenio Moreno
Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations pp. 321-340 Downloads
Larissa M. Sundermann, Silke Boenigk and Jurgen Willems
Role of celebrity in cause related marketing pp. 341-357 Downloads
N. Thamaraiselvan, B. Senthil Arasu and J. Daniel Inbaraj
Brand authenticity, its conceptualization, and its relevance to nonprofit marketing pp. 359-374 Downloads
Walter Wymer and Mohammad Muzahid Akbar
Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context pp. 375-390 Downloads
José Luis Vázquez-Burguete, César Sahelices-Pinto and Ana Lanero-Carrizo
The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions pp. 391-407 Downloads
Tamás Józsa

Volume 14, issue 2, 2017

Improving the quality of empirical nonprofit research: the focal constructs and their measures pp. 137-148 Downloads
Walter Wymer
E-government: a citizen relationship marketing analysis (IRPN-D-16-00005) pp. 149-178 Downloads
Bernd W. Wirtz, Linda Mory, Robert Piehler and Peter Daiser
Socially responsible markets involved in the consumer-organization identification process pp. 179-196 Downloads
Carmen Berné-Manero, Marta Pedraja-Iglesias and Pilar Ramo-Sáez
Psychological distance and perceived consumer effectiveness in a cause-related marketing context pp. 197-215 Downloads
Jeff Wiebe, Debra Z. Basil and Mary Runté
Impact of students’ experiences on brand image perception: the case of Vietnamese higher education pp. 217-251 Downloads
Vo Thi Ngoc Thuy and Hoang Doan Phuong Thao
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty pp. 253-268 Downloads
Carmen Pérez-Cabañero, Amparo Cervera-Taulet and Walesska Schlesinger
Analysis of implementation intentions in healthy eating pp. 269-270 Downloads
Irene Vilà

Volume 14, issue 1, 2017

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention pp. 1-18 Downloads
Jayesh D. Patel, Dharmesh D. Gadhavi and Yupal S. Shukla
Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study pp. 19-34 Downloads
Walter Wymer and Sharyn R. Rundle-Thiele
Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives pp. 35-56 Downloads
Sebastian Martin
Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China pp. 57-71 Downloads
Ahmad Nawaz Zaheer and Audil Rashid
Conceptualizing social entrepreneurship: perspectives from the literature pp. 73-93 Downloads
Joao Ferreira, Cristina I. Fernandes, Marta Peres-Ortiz and Helena Alves
Influencing factors on citizen safety perception: systems and broken windows theories pp. 95-111 Downloads
Luis Camilo Ortigueira-Sánchez
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations pp. 113-135 Downloads
Magdalena Cismaru and Kate Nimegeers
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