International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2026, volume 23, articles 2

The effectiveness of donation choice options in cause related marketing pp. 251-279

Jae-Do Song

Comparing the effectiveness of hopeless versus hopeful appeals in motivating donations pp. 281-299

Yang Li, Huirong Liu and Yan Sun

LATAM Gen Z green segments: responsible consciousness and sustainable habits pp. 301-341

Enrique Carlos Bianchi, Edith Patricia Borboa-Álvarez, Marco Antonio Ríos Ponce, Luis Camilo Ortigueira-Sánchez, Edy Lorena Burbano-Vallejo and Gustavo Cubillo-Salas

Digital influencer activism: a literature review and future research agenda using TCCM framework pp. 343-369

Nitin Kumar and Amit Kumar Agrawal

Consumers’ valuation for eco-friendly packaging attributes in Klang Valley, Malaysia pp. 371-390

Medeline Kok Xin Yuet, Nurul Nadia Ramli and Nolila Mohd Nawi

Conceptualizing the association between perceived proactive versus reactive LGBTQ+-related CSR and online brand advocacy pp. 391-414

Mai Thi Thu Le, Thuy Thi Ngo, Thao Thi Phuong Pham and Hoa Thi Thuy Nguyen

Drive for environmental responsibility and social media attachment among young people in a digital age pp. 415-447

Osarodion Ogiemwonyi, Wirya Najm Rashid, Bestoon Abdulmaged Othman, Md. Faisal-E-Alam and Berenika Dyczek

Bibliometric mapping of brand activism: trends, themes, and trajectories pp. 449-477

Anil Kumar, Anees Ahmad and Md Billal Hossain

Correction to: Intergenerational food waste behavior: how gen X and millennials differ in Indonesia pp. 479-479

Johanna Renny Octavia, Carles Sitompul, Edi Purwanto and Naurissa Biasini

2026, volume 23, articles 1

The social innovation process: exploring critical success factors and the role of higher education institutions pp. 1-25

Jorge Cunha, Carla Ferreira, Madalena Araújo, Manuel Lopes Nunes and Alaize Dall-Orsoletta

Decoding the vote: the influence of decision-making styles and social media campaigns on Gen Z’s presidential election choices pp. 27-46

Muhammad Rhesa, Wirawan Setialaksana, Muhammad Romario Basirung, Rafsanjani Supardi and Andi Taufiq Umar

The mediating role of internal marketing and job satisfaction in enhancing task and contextual performance: evidence from the Jordanian public sector pp. 47-68

Mohammad Suleiman Awwad

Blood donation: strongly approve but not give! Promoting blood giving with inducing hypocrisy paradigm pp. 69-90

Wafa M’Sallem and Sana Baccar

Unveiling the impact of donation message-framing, donation magnitude, and product type (vice: hedonic vs. virtue: utilitarian) on CRM participation intention pp. 91-120

A. K. S. Suryavanshi, Sujo Thomas, Suja Sundram, Ritesh Patel, Viral Bhatt and Reshmi Menon

From disconnected to engaged: a multi-analytical approach to explore citizen engagement with government social media during crisis pp. 121-143

Swati Bagadia, Deepali Malhotra and Rajan Yadav

Re-engaging former volunteers: an exploratory investigation pp. 145-178

Magdalena Cismaru and Walter Wymer

Intergenerational food waste behavior: how gen X and millennials differ in Indonesia pp. 179-199

Johanna Renny Octavia, Carles Sitompul, Edi Purwanto and Naurissa Biasini

Understanding the value orientation of independent retailers in the sustainable fashion market pp. 201-223

María D. De-Juan-Vigaray, Ana I. Espinosa-Seguí and Li Qin

Linguistic strategies evoking empathy, urgency, and solidarity in crowdfunding campaigns: a narrative transportation perspective pp. 225-249

Eman I. Alzaanin

2025, volume 22, articles 4

Women’s views on empowerment in menopause-related femvertising on social media pp. 785-816

Belem Barbosa and Ana Sofia Amorim

Social influence and individual self: engaging business students in sustainability transformation pp. 817-846

Guido Grunwald, Ali Kara and John E. Spillan

Social marketing and digital health misinformation: Bibliometric analysis of a decade of research pp. 847-870

Walter Macêdo Assis and Lucilaine Maria Pascuci

Non-tangible rewards in crowdfunding: exploring motivation and backers’ preferences pp. 871-902

Joanna Adamska, Urszula Mrzygłód and Anna Fornalska

Blood donors and donation agencies as strategic partners: modeling dynamic partnership capabilities as organizational context variables pp. 903-927

Katharina Anna Kaltenbrunner and Isabella Scheibmayr

Impact of environmental values, pro-environmental behavior, and pricing on purchase intention of electric vehicles pp. 929-955

Anisur Rehman

Greenwashing in marketing: a systematic literature review and bibliometric analysis pp. 957-992

Antonios Persakis, Theodoros Nikolopoulos, Ioannis C. Negkakis and Athanasios Pavlopoulos

Correction to: Greenwashing in marketing: a systematic literature review pp. 993-994

Antonios Persakis, Theodoros Nikolopoulos, Ioannis C. Negkakis and Athanasios Pavlopoulos

Corporate social responsibility influencing sustainability within the retail industry: a bibliometric analysis using R pp. 995-1022

Aditya Kumar Divyam, Lokesh Jasrai and Vishwas Gupta

Moderating role of material inducements on the relationship between psychological factors and the vote in Ghana pp. 1023-1045

Ebenezer Arthur Duncan, Samuel Affran and Benedicta Quao

Enhancing operational efficiency in nonprofit organizations through demand forecasting pp. 1047-1072

Felipe Mendes Girotto, Cássia Rita Pereira da Veiga, Zhaohui Su and Claudimar Pereira da Veiga

2025, volume 22, articles 3

The generosity ecosystem framework (GEF): a comprehensive approach to giving pp. 489-515

Rodoula H. Tsiotsou and Tali Seger-Guttmann

Political brand transgression: an expanded stimuli-organism-response (SOR) framework perspective pp. 517-547

Cheuk Hang Au

The digitalization of non-governmental organizations: factors and organizational characteristics pp. 549-569

Sviesa Leitoniene, Halina Waniak-Michalak and Ivana Perica

Consumer sacrifice for sustainability and well-being: examining the moderating role of social value, self-actualization, and narcissism pp. 571-602

Ngan Thanh Nguyen and Khoi Minh Nguyen

Tweeting for peace: an analysis of twitter use in Colombia's peace process pp. 603-630

Catalina Quinchía-Saavedra, José Alberto Castañeda García and Juan Miguel Rey-Pino

A systematic literature review of virtual influencers in marketing using bibliometric analysis pp. 631-662

P. Pushparaj, Bijay Prasad Kushwaha and Sanjeev Prashar

Sustainable style: “Unleashing the power of slow fashion orientation in driving purchase intentions for ethical apparel choices” pp. 663-692

Sahar Aamir, Syed Waqar Haider, Sarwat Jahan, Hammad Bin Azam Hashmi, Abbas Issa and Aamir Raza

The role of social aspiration and identity congruence in driving anti-green consumption: evidence from India pp. 693-711

Christu Raja Mudiyappan, Antonyinico I and Min-Hsin Huang

Causal analysis of social media on environmental and health concerns, attitudes, and social influence that leads to green purchase behavior pp. 713-749

Osarodion Ogiemwonyi and Muhammad Tahir Jan

The trends of fundraising in Iranian charities: methods, drivers, and risks pp. 751-784

Seyed Hosein Seyedi, Ali Najjar and Seyed Mohammad Seyedi

2025, volume 22, articles 2

When good meets fashion brand: from cause-related marketing to Gen Z loyalty pp. 217-238

Soumaya Mersni and Hechmi Najjar

Endorsement model’s body size: advertising effectiveness to diet food purchase intention through digital celebrity credibility pp. 239-267

Purwanto Pur, Sri Rahayu and Mochamad Fatchurrohman

Corporate social responsibility and marketing: scientific mapping of literature and future research pp. 269-293

Antonio Eliezer Raposo Junior, Carlos Anderson de Moura Rosa, Emerson Wagner Mainardes and Danilo Magno Marchiori

Antecedents of the intention to buy animal welfare certified products: A study with brazilian consumers pp. 295-325

Sérgio Luís Castro Júnior, Eduardo Eugênio Spers, Hermes Moretti Ribeiro Silva and Iran José Oliveira Silva

Performance analysis and scientific mapping of the literature on political marketing and brand: a systematic review pp. 327-347

Jiyoon An

NGO’s religious affiliation and donation intent: the role of missionary alarm and manipulative intent pp. 349-371

Sergei Sevriugin and Ben Sheehan

The nexus of scarcity and donation: exploring the interplay of construal of resources, well-being, trust, and efficacy in nonprofit fundraising pp. 373-411

Bahadır Ayar and Huriye Şebnem Burnaz

How to constrain value co-destruction and enhance competitive advantage in higher education: the role of value orientation pp. 413-437

Antonio Eliezer Raposo Junior, Emerson Wagner Mainardes and Helena Maria Batista Alves

On processes of cooptation of social enterprising agenda! the scale, dependency and financial viability traps pp. 439-463

Sazzad Parwez and Rajiv Ranjan

How social media-based brand communities influence the choice intention of higher education institutions: the mediating role of brand attitude pp. 465-488

Ousama El-Merabet, Siham Kinani and Zouhair El-Merabet

2025, volume 22, articles 1

Frugal people give more? The moderating role of beneficiary number in eliciting donation intention pp. 1-15

Jappy P. Fanggidae

Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework pp. 17-51

Karan Grover and Garima

Investigating donor attitudes toward e-philanthropy crowdfunding platforms: a preliminary study in Saudi Arabia pp. 53-75

Samar Altarteer and Banan Bamoallem

Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins pp. 77-109

Meike Rombach, David Dean, Frank Vriesekoop, Bin Jiang, Zeyuan Zhou, Wendy Hao and Wim Koning

Reorienting DMO efforts to improve sustainability and reduce the perceived crowding of tourists visiting a destination pp. 111-133

Paula Fierro-Rubio, Silvia Sanz-Blas and Daniela Buzova

Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership pp. 135-165

Sujo Thomas, A. K. S. Suryavanshi, K. Bharath, Ritesh Patel, Viral Bhatt and Sudhir Pandey

Countering activism from CSR beneficiaries: a typology of strategic responses for firms pp. 167-190

Amit Mahimkar and Edward Ramirez

Public sector marketing: a systematic literature review and research agenda pp. 191-215

Aline Regina Santos, Juliane Pierri Ardigo and Anderson Sasaki Vasques Pacheco