International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2022, volume 19, articles 4

Crisis mapping in the “senses” arena narratives pp. 649-673

Ioanna Karantza, Michael Chrissos Anestis and Sotirios Vlachakis

Cuteness mediates the effect of happy facial expressions on empathy and charitable donations pp. 675-689

Hyunkyu Jang

Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product pp. 691-708

Sujo Thomas, Ashwin Jadeja, Krishnaba Vaghela and Richa Shreevastava

The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products pp. 709-735

Arian Matin, Tornike Khoshtaria, Metin Marcan and Davit Datuashvili

Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context pp. 737-762

Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, Amandeep Dhir and Pradip H. Sadarangani

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes pp. 763-780

Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez and Rodolfo Vazquez-Casielles

Consumer altruism and risk taking: why do altruistic consumers take more risks? pp. 781-803

Sudipta Mukherjee

Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups pp. 805-818

Francine Zanin Bagatini, E. R. D. Vaz, A. C. Petkowicz, K. Basso and J. Pauli

Green offering: more the centrality, greater the scepticism pp. 819-834

R. V. ShabbirHusain

What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention pp. 835-859

Quang-An Ha, Phuong Nhi Nguyen Pham and Long Hoang Le

2022, volume 19, articles 3

Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach pp. 447-474

Onur Akdaş and Magdalena Cismaru

Brand love and party preference of young political consumers (voters) pp. 475-503

Saikat Banerjee and Bibek Ray Chaudhuri

Correction to: Brand love and party preference of young political consumers (voters) pp. 505-505

Saikat Banerjee and Bibek Ray Chaudhuri

A structural evaluation of university identification pp. 507-531

Hulya Bakirtas and Vildan Gulpinar Demirci

Would you like to donate your reward points today? Mental accounting and checkout charity pp. 533-553

Min Chung Han

Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions pp. 555-574

Michael Chrissos Anestis, Ioanna Karantza, Costas Assimakopoulos and Sotirios Vlachakis

Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s pp. 575-598

Karen Hand, Rebecca Murphy, Malcolm MacLachlan and Stuart Colin Carr

Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s pp. 599-599

Karen Hand, Rebecca Murphy, Malcolm MacLachlan and Stuart Colin Carr

Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty pp. 601-622

Anita Kéri and Erzsébet Hetesi

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS pp. 623-647

Beatriz Casais and João F. Proença

2022, volume 19, articles 2

Blood donation barriers: How does donor profile affect them? pp. 247-264

Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina and Asunción Beerli-Palacio

Behavior as an approach to identifying target groups from a social marketing perspective pp. 265-287

Araceli Galiano Coronil

Examining the impact of differing guilt advertising appeals among the Generation Z cohort pp. 289-308

Ronald Conlin and Steven Bauer

Politics and social media: an analysis of factors anteceding voting intention pp. 309-332

Marcelo de-Oliveira, Claudio Marcio Almeida and Emerson Wagner Mainardes

Segmentation of individual donors to charitable organizations pp. 333-365

Eric Kolhede and J. Tomas Gomez-Arias

The social marketing paradox: challenges and opportunities for the discipline pp. 367-389

M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande and Nancy R. Lee

Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives pp. 391-412

Shilpee A. Dasgupta, Mayank Bhatia, Upasana Singh and Arghya Ray

How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership pp. 413-446

Said Id Bouichou, Lei Wang and Hafiz Muhammad Basit Feroz

2022, volume 19, articles 1

The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal pp. 1-13

Daniela Braga Soares and Bruno Barbosa Sousa

The influence of PSA's likeability on children’s intentions to eat healthy food pp. 15-36

Valentina Nicolini and Fabio Cassia

Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals pp. 37-51

Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree and Thanaseelen Rajasakran

Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research pp. 53-75

Ana C. Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Flumeri, Arianna Trettel, Fabio Babiloni and Patrizia Cherubino

Competitive marketing strategies of churches in Ghana: a theoretical development pp. 77-99

Andrews Agya Yalley

Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor pp. 101-126

Luis Camilo Ortigueira-Sánchez and Ana Lucía Cárdenas-Egúsquiza

Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering pp. 127-151

Oscar Licandro, Stefanía Yapor and Patricia Correa

Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior pp. 153-166

Wafa M’Sallem

Social media capital and civic engagement: Does type of connection matter? pp. 167-189

Young-joo Lee

Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment pp. 191-217

Rojikin Nor, A. Juli Andi Gani, Choirul Saleh and Fadillah Amin

Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services pp. 219-245

Shahidul Islam, Nazlida Muhamad and Wardah Hakimah Sumardi

2021, volume 18, articles 4

The Political Portrait: Leadership, Image and Power, Edited by Luciano Cheles and Alessandro Giacone, ISBN: 9781138054233, Routledge, 368 pages. Hardback £120.00; E-Book £33.29 https://www.routledge.com/The-Political-Portrait-Leadership-Image-and-Power/Cheles-Giacone/p/book/9781138054233 pp. 467-469

Darren G. Lilleker

Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value pp. 471-490

Manuel Matos and Teresa Fernandes

Managing charity 4.0 with Blockchain: a case study at the time of Covid-19 pp. 491-521

Adalberto Rangone and Luca Busolli

Social networks in the non-profit sector: Social support practices pp. 523-552

Márcio Oliveira, José Oliveira, Ana Pinto Borges and João M. Lopes

Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality pp. 553-571

Sohyun Bae

Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality pp. 573-574

Sohyun Bae

Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention pp. 575-597

Jörg Lindenmeier, Christian Arnold, Adnan Zogaj and Dieter K. Tscheulin

Exploring the notion of collaborative consumption in an emerging market: the use of netnography pp. 599-627

Soha Abutaleb, Noha El-Bassiouny and Sara Hamed

A cross-cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework pp. 629-657

Bela Florenthal and Manar Awad

2021, volume 18, articles 3

How a nonprofit organization delivers online accountability through social media pp. 317-334

Seyla Rizky Amelia and Miranti Kartika Dewi

How permeable to cause-related marketing are millennials? pp. 335-360

Susana Silva, Paulo Duarte, Ana Filipa Lopes Marinho and Božidar Vlačić

An integrative approach to the nexus of brand loyalty and corporate social responsibility pp. 361-385

Sonia Kataria, Vinod Kumar Saini, Ajay Kumar Sharma, Renu Yadav and Harpuneet Kohli

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator pp. 387-401

Madhurima Deb

Addressing complex social problems with a multi-environmental stakeholder coalition pp. 403-418

Walter Wymer

Public sector reputation and netpromoter score pp. 419-446

Vilma Luoma-aho, María José Canel and Juho Hakola

Institutional theory, culture and value co-creation: how do they stick together in donation? pp. 447-466

Renata Klafke, André Torres Urdan, Simone R. Didonet and Maik Arnold

2021, volume 18, articles 2

Increasing citizen satisfaction with municipal services: the function of intangible factors pp. 171-186

Hanna Gendel-Guterman and Miriam Billig

The impact of cause-related marketing campaigns on the reputation of corporations and NGOs pp. 187-205

Enrique Carlos Bianchi, Gaspar Gracia Daponte and Leticia Pirard

The influence of Public University library service quality and library Brand image on user loyalty pp. 207-227

Kojo Kakra Twum, Andrews Agya Yalley, Gloria Kakrabah-Quarshie Agyapong and Daniel Ofori

They ought to do it too: Understanding effects of social information on donation behavior and mood pp. 229-253

Claire Teunenbroek, René Bekkers and Bianca Beersma

Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior pp. 255-272

Min Chung Han

Does youth civic engagement enhance social and academic performance? pp. 273-293

Ana Fernandes, Teresa Proença, Marisa R. Ferreira and Arminda Paço

Engagement in social networks: a multi-method study in non-profits organizations pp. 295-315

Renata V. Klafke, Paulo M. Gomes, Demétrio Mendonça Junior, Simone R. Didonet and Ana M. Toaldo

2021, volume 18, articles 1

Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha pp. 1-1

Amparo Cervera-Taulet

Integrating transactional and relationship marketing: a new approach to understanding destination loyalty pp. 3-26

José Manuel Hernández-Mogollón, Helena Alves, Ana María Campón-Cerro and Elide Di-Clemente

On the relationship between online brand community and brand preference in political market pp. 27-55

Saikat Banerjee

Examining social capital and online social support links: a study in online health communities facing treatment uncertainty pp. 57-94

N. Baptista, José Carlos Pinho and Helena Alves

Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market pp. 95-127

Osaiga Felix Isibor and Edith Onowe Odia

Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention pp. 129-150

Amel Chaabouni, Kaouther Jridi and Fatma Bakini

Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention pp. 151-169

Abdul Samad Kakar, Nur Naha Abu Mansor and Roselina Ahmad Saufi