International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2021, volume 18, articles 4

The Political Portrait: Leadership, Image and Power, Edited by Luciano Cheles and Alessandro Giacone, ISBN: 9781138054233, Routledge, 368 pages. Hardback £120.00; E-Book £33.29 https://www.routledge.com/The-Political-Portrait-Leadership-Image-and-Power/Cheles-Giacone/p/book/9781138054233 pp. 467-469

Darren G. Lilleker

Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value pp. 471-490

Manuel Matos and Teresa Fernandes

Managing charity 4.0 with Blockchain: a case study at the time of Covid-19 pp. 491-521

Adalberto Rangone and Luca Busolli

Social networks in the non-profit sector: Social support practices pp. 523-552

Márcio Oliveira, José Oliveira, Ana Pinto Borges and João M. Lopes

Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality pp. 553-571

Sohyun Bae

Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality pp. 573-574

Sohyun Bae

Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention pp. 575-597

Jörg Lindenmeier, Christian Arnold, Adnan Zogaj and Dieter K. Tscheulin

Exploring the notion of collaborative consumption in an emerging market: the use of netnography pp. 599-627

Soha Abutaleb, Noha El-Bassiouny and Sara Hamed

A cross-cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework pp. 629-657

Bela Florenthal and Manar Awad

2021, volume 18, articles 3

How a nonprofit organization delivers online accountability through social media pp. 317-334

Seyla Rizky Amelia and Miranti Kartika Dewi

How permeable to cause-related marketing are millennials? pp. 335-360

Susana Silva, Paulo Duarte, Ana Filipa Lopes Marinho and Božidar Vlačić

An integrative approach to the nexus of brand loyalty and corporate social responsibility pp. 361-385

Sonia Kataria, Vinod Kumar Saini, Ajay Kumar Sharma, Renu Yadav and Harpuneet Kohli

The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator pp. 387-401

Madhurima Deb

Addressing complex social problems with a multi-environmental stakeholder coalition pp. 403-418

Walter Wymer

Public sector reputation and netpromoter score pp. 419-446

Vilma Luoma-aho, María José Canel and Juho Hakola

Institutional theory, culture and value co-creation: how do they stick together in donation? pp. 447-466

Renata Klafke, André Torres Urdan, Simone R. Didonet and Maik Arnold

2021, volume 18, articles 2

Increasing citizen satisfaction with municipal services: the function of intangible factors pp. 171-186

Hanna Gendel-Guterman and Miriam Billig

The impact of cause-related marketing campaigns on the reputation of corporations and NGOs pp. 187-205

Enrique Carlos Bianchi, Gaspar Gracia Daponte and Leticia Pirard

The influence of Public University library service quality and library Brand image on user loyalty pp. 207-227

Kojo Kakra Twum, Andrews Agya Yalley, Gloria Kakrabah-Quarshie Agyapong and Daniel Ofori

They ought to do it too: Understanding effects of social information on donation behavior and mood pp. 229-253

Claire Teunenbroek, René Bekkers and Bianca Beersma

Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior pp. 255-272

Min Chung Han

Does youth civic engagement enhance social and academic performance? pp. 273-293

Ana Fernandes, Teresa Proença, Marisa R. Ferreira and Arminda Paço

Engagement in social networks: a multi-method study in non-profits organizations pp. 295-315

Renata V. Klafke, Paulo M. Gomes, Demétrio Mendonça Junior, Simone R. Didonet and Ana M. Toaldo

2021, volume 18, articles 1

Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha pp. 1-1

Amparo Cervera-Taulet

Integrating transactional and relationship marketing: a new approach to understanding destination loyalty pp. 3-26

José Manuel Hernández-Mogollón, Helena Alves, Ana María Campón-Cerro and Elide Di-Clemente

On the relationship between online brand community and brand preference in political market pp. 27-55

Saikat Banerjee

Examining social capital and online social support links: a study in online health communities facing treatment uncertainty pp. 57-94

N. Baptista, José Carlos Pinho and Helena Alves

Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market pp. 95-127

Osaiga Felix Isibor and Edith Onowe Odia

Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention pp. 129-150

Amel Chaabouni, Kaouther Jridi and Fatma Bakini

Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention pp. 151-169

Abdul Samad Kakar, Nur Naha Abu Mansor and Roselina Ahmad Saufi

2020, volume 17, articles 4

Waste not: selling near-expired bread in Indonesia pp. 391-407

Chairy Chairy, Chandra Raharja, Jhanghiz Syahrivar and Mahjus Ekananda

Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill? pp. 409-443

Fatemeh Maleki and Seyed Mohsen Hosseini

Identifying patterns of alumni commitment in key strategic relationship programmes pp. 445-468

Ilda Maria Pedro, Júlio Costa Mendes and Luís Nobre Pereira

Alumni’s perceptions about commitment towards their university: drivers and consequences pp. 469-491

Ilda Maria Pedro, Júlio Costa Mendes, Luis Nobre Pereira and Bernardete Dias Sequeira

An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others pp. 493-507

James J. Zboja, Ralph W. Jackson and Marsha Grimes-Rose

Nomological validation of Villa Castaño’s socially responsible consumption scale pp. 509-526

Azamussan Syed and Munuswamy Shanmugam

How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers pp. 527-547

Cheng Hong and Cong Li

2020, volume 17, articles 3

Capture the hearts to win the minds: cause-related marketing in Egypt pp. 255-276

Rana Essam Shazly and Abeer A. Mahrous

Does online media self-regulate consumption behavior of INDIAN youth? pp. 277-288

Varun Nayyar and Roopali Batra

Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association pp. 289-315

Mercè Sala-Rios, Teresa Torres-Solé and Mariona Farré-Perdiguer

Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement pp. 317-330

Hyun Ju Jeong and Jihye Kim

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site pp. 331-352

Sebastian Martin and Birgit Grüb

Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention pp. 353-373

Leonilde Conceição Silva, Emerson Mainardes, Arilda Magna Campagnaro Teixeira and Lindemberg Costa Júnior

Content is king but context is queen: how involvement facilittes the impact of website pp. 375-389

Saad A. Alhoqail and Kristopher Floyd

2020, volume 17, articles 2

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust pp. 135-157

Susana Silva, Paulo Duarte, Joana César Machado and Carla Martins

Entrepreneurship in nonprofit organizations: a systematic review of the literature pp. 159-181

Rozélia Laurett, Arminda Maria Finisterra Paço and Anabela Rosario Leitão Dinis

Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey pp. 183-201

Muhammet Ali Tiltay and Mahmut Sami Islek

Charity flea markets – an amalgamation of product philanthropy and volunteering pp. 203-224

Sandra Stötzer, René C. Andeßner and Sarah Scheichl

Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective pp. 225-236

Sujo Thomas and Sonal Kureshi

Marketing social marketing theory to practitioners pp. 237-252

Tatiana Levit and Magdalena Cismaru

2020, volume 17, articles 1

I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions pp. 1-21

Teresa Felgueira and Ricardo Rodrigues

Social innovation: a systematic literature review and future agenda research pp. 23-40

Francisco Adro and Cristina I. Fernandes

Web disclosure of institutional information in nonprofit organizations: an approach in Portuguese charities pp. 41-58

Amélia Carvalho, Marisa R. Ferreira and Sandra Lima

How to measure the impact of social innovation initiatives? pp. 59-75

Jorge Cunha and Paul Benneworth

Social innovation and social entrepreneurship: discovering origins, exploring current and future trends pp. 77-96

Luís Farinha, João Renato Sebastião, Carlos Sampaio and João Lopes

The social innovation Momentum: a qualitative analysis of governance and funding processes pp. 97-120

Tânia Martins, Alexandra Braga, Vítor Braga and Marisa R. Ferreira

Physical activity level as a booster of entrepreneurial intention: a social innovation approach pp. 121-133

Ricardo Rodrigues, Carla Susana Marques, Dulce Esteves, Rui Brás, Gina Santos, Ana Gouveia, Paulo Duarte, Paulo Pinheiro, Kelly O’Hara and Vanessa Marques