International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2017, volume 14, articles 4

An approach to market orientation in the basic units of public action pp. 409-426

Jon Morandeira Arca, Victoria De Elizagarate Gutiérrez and Irati Labaien Egiguren

Evolution of a framework of co-creation in political marketing: select cases pp. 427-445

Shiksha Kushwah, Deep Shree and Mahim Sagar

Place branding & place marketing 1976–2016: A multidisciplinary literature review pp. 447-473

Renaud Vuignier

The relevance of cause-related marketing to post-purchase guilt alleviation pp. 475-494

Susana Silva and Carla Carvalho Martins

Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective pp. 495-512

Charles Jebarajakirthy, Paramaporn Thaichon and Achchuthan Sivapalan

Does corporate social responsibility contribute to strengthen brand equity? An empirical study pp. 513-533

Subhajit Bhattacharya

Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement pp. 535-565

Luis Doña-Toledo, Teodoro Luque-Martínez and Salvador Barrio-García

2017, volume 14, articles 3

Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources” pp. 271-287

Rocco Palumbo

Application of structural analysis for local development in the center region of Valle del Cauca, Colombia pp. 289-320

Verena González-Cabo, Luis Fernando Cruz-Caicedo, Magdalida Murgueitio, Edy Lorena Burbano-Vallejo and Eugenio Moreno

Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations pp. 321-340

Larissa M. Sundermann, Silke Boenigk and Jurgen Willems

Role of celebrity in cause related marketing pp. 341-357

N. Thamaraiselvan, B. Senthil Arasu and J. Daniel Inbaraj

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing pp. 359-374

Walter Wymer and Mohammad Muzahid Akbar

Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context pp. 375-390

José Luis Vázquez-Burguete, César Sahelices-Pinto and Ana Lanero-Carrizo

The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions pp. 391-407

Tamás Józsa

2017, volume 14, articles 2

Improving the quality of empirical nonprofit research: the focal constructs and their measures pp. 137-148

Walter Wymer

E-government: a citizen relationship marketing analysis (IRPN-D-16-00005) pp. 149-178

Bernd W. Wirtz, Linda Mory, Robert Piehler and Peter Daiser

Socially responsible markets involved in the consumer-organization identification process pp. 179-196

Carmen Berné-Manero, Marta Pedraja-Iglesias and Pilar Ramo-Sáez

Psychological distance and perceived consumer effectiveness in a cause-related marketing context pp. 197-215

Jeff Wiebe, Debra Z. Basil and Mary Runté

Impact of students’ experiences on brand image perception: the case of Vietnamese higher education pp. 217-251

Vo Thi Ngoc Thuy and Hoang Doan Phuong Thao

Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty pp. 253-268

Carmen Pérez-Cabañero, Amparo Cervera-Taulet and Walesska Schlesinger

Analysis of implementation intentions in healthy eating pp. 269-270

Irene Vilà

2017, volume 14, articles 1

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention pp. 1-18

Jayesh D. Patel, Dharmesh D. Gadhavi and Yupal S. Shukla

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study pp. 19-34

Walter Wymer and Sharyn R. Rundle-Thiele

Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives pp. 35-56

Sebastian Martin

Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China pp. 57-71

Ahmad Nawaz Zaheer and Audil Rashid

Conceptualizing social entrepreneurship: perspectives from the literature pp. 73-93

Joao Ferreira, Cristina I. Fernandes, Marta Peres-Ortiz and Helena Alves

Influencing factors on citizen safety perception: systems and broken windows theories pp. 95-111

Luis Camilo Ortigueira-Sánchez

“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations pp. 113-135

Magdalena Cismaru and Kate Nimegeers

2016, volume 13, articles 3

Consumer responses to CSR in Indian banking sector pp. 203-222

Mobin Fatma and Zillur Rahman

Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries pp. 223-238

Luis Manuel Cerdá Suárez

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru pp. 239-263

Amos Owen Thomas

Local e-government and user satisfaction with city portals – the citizens’ service preference perspective pp. 265-287

Bernd W. Wirtz and Oliver Tuna Kurtz

Place branding research: a thematic review and future research agenda pp. 289-317

Alok Acharya and Zillur Rahman

Measuring the influence of corporate social responsibility on consumer responses pp. 319-321

Mobin Fatma

2016, volume 13, articles 2

Can students’ satisfaction indexes be applied the same way in different countries? pp. 101-118

Ramón Álvarez-Vaz, Danny Freira, Elena Vernazza and Helena Alves

Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil pp. 119-135

Gustavo Borges, Maria José Domingues and Rita de Cássia Cordeiro

University social responsibility as antecedent of students’ satisfaction pp. 137-149

José Luis Vázquez, Carlota L. Aza and Ana Lanero

University social responsibility: a student base analysis in Brazil pp. 151-169

M. Isabel Sánchez-Hernández and Emerson Mainardes

Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale pp. 171-183

Francisco G. Rodríguez-González and Paulina Segarra

The student’s choice based on consumer psychology: an analysis applied to higher education institutions of Brazil pp. 185-201

Solange Alfinito, Manoel Brod Siqueira and Claudio V. Torres

2016, volume 13, articles 1

What motivates an individual to make donations of money and / or goods? pp. 81-99

Emerson Mainardes, Rozélia Laurett, Nívea Coelho Pereira Degasperi and Sarah Venturim Lasso

2009, volume 6, articles 2

Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework pp. 99-108

Edmund Goh

Is children’s knowledge of fruit and vegetable recommendations related to their intakes? pp. 109-118

Simone Pettigrew, Melanie Pescud and Robert Donovan

Keeping both the baby and the bathwater: scoping a new model of political marketing communication pp. 119-135

Jenny Lloyd

Word of mouth marketing and international adoption agencies pp. 137-149

Kristen Posey, Deborah Layden and Barbara Neuby

Generating emotions through cultural activities in museums pp. 151-165

Carmen Camarero-Izquierdo, María Garrido-Samaniego and Rebeca Silva-García

The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living pp. 167-180

Janine Drummond, S. Wharf Higgins and Edwin Hubert

Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals pp. 181-183

Jorge Riveros Sudy

Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies pp. 185-186

Albertina Santos de Lima

Adam Werbach, Strategy for Sustainability. A Business Manifesto pp. 187-188

Arminda Paço

Public policies for fostering entrepreneurship. A European perspective pp. 189-191

José Vázquez and María García

2009, volume 6, articles 1

Contemporary tendencies in development of sacred tourism in Bulgaria pp. 1-9

Blaga Stoykova

University marketing directors’ views on the components of a university brand pp. 11-33

Rehnuma Ali-Choudhury, Roger Bennett and Sharmila Savani

Epistemological evolution of corporate social responsibility in marketing pp. 35-50

Enrique Bigne, Alejandro Alvarado Herrera and Rafael Currás Pérez

Competences versus risk reduction in higher education pp. 51-61

Zoltán Veres, Erzsébet Hetesi and Márton Vilmányi

Organizational changes and dynamics of today’s foundations pp. 63-74

Luís Álvarez González and María Sanzo Pérez

Quality dimensions in the public sector: municipal services and citizen’s perception pp. 75-90

Pablo Gutiérrez Rodríguez, José Vázquez Burguete, Roger Vaughan and Jonathan Edwards

Planning and managing in territorios. The association “Cuatro Valles” (León) pp. 91-92

María Lázaro

Public services marketing: casebook pp. 93-94

Helena Alves

Creating value through relationships: A critical contribution from social marketing pp. 95-96

Susana Vasconcelos Marques

Training and information in labour risk prevention pp. 97-98

María García-Miguélez