International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2016, volume 13, articles 3

Consumer responses to CSR in Indian banking sector pp. 203-222

Mobin Fatma and Zillur Rahman

Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries pp. 223-238

Luis Manuel Cerdá Suárez

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru pp. 239-263

Amos Owen Thomas

Local e-government and user satisfaction with city portals – the citizens’ service preference perspective pp. 265-287

Bernd W. Wirtz and Oliver Tuna Kurtz

Place branding research: a thematic review and future research agenda pp. 289-317

Alok Acharya and Zillur Rahman

Measuring the influence of corporate social responsibility on consumer responses pp. 319-321

Mobin Fatma

2016, volume 13, articles 2

Can students’ satisfaction indexes be applied the same way in different countries? pp. 101-118

Ramón Álvarez-Vaz, Danny Freira, Elena Vernazza and Helena Alves

Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil pp. 119-135

Gustavo Borges, Maria José Domingues and Rita de Cássia Cordeiro

University social responsibility as antecedent of students’ satisfaction pp. 137-149

José Luis Vázquez, Carlota L. Aza and Ana Lanero

University social responsibility: a student base analysis in Brazil pp. 151-169

M. Isabel Sánchez-Hernández and Emerson Mainardes

Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale pp. 171-183

Francisco G. Rodríguez-González and Paulina Segarra

The student’s choice based on consumer psychology: an analysis applied to higher education institutions of Brazil pp. 185-201

Solange Alfinito, Manoel Brod Siqueira and Claudio V. Torres

2016, volume 13, articles 1

What motivates an individual to make donations of money and / or goods? pp. 81-99

Emerson Mainardes, Rozélia Laurett, Nívea Coelho Pereira Degasperi and Sarah Venturim Lasso

2009, volume 6, articles 2

Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework pp. 99-108

Edmund Goh

Is children’s knowledge of fruit and vegetable recommendations related to their intakes? pp. 109-118

Simone Pettigrew, Melanie Pescud and Robert Donovan

Keeping both the baby and the bathwater: scoping a new model of political marketing communication pp. 119-135

Jenny Lloyd

Word of mouth marketing and international adoption agencies pp. 137-149

Kristen Posey, Deborah Layden and Barbara Neuby

Generating emotions through cultural activities in museums pp. 151-165

Carmen Camarero-Izquierdo, María Garrido-Samaniego and Rebeca Silva-García

The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living pp. 167-180

Janine Drummond, S. Wharf Higgins and Edwin Hubert

Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals pp. 181-183

Jorge Riveros Sudy

Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies pp. 185-186

Albertina Santos de Lima

Adam Werbach, Strategy for Sustainability. A Business Manifesto pp. 187-188

Arminda Paço

Public policies for fostering entrepreneurship. A European perspective pp. 189-191

José Vázquez and María García

2009, volume 6, articles 1

Contemporary tendencies in development of sacred tourism in Bulgaria pp. 1-9

Blaga Stoykova

University marketing directors’ views on the components of a university brand pp. 11-33

Rehnuma Ali-Choudhury, Roger Bennett and Sharmila Savani

Epistemological evolution of corporate social responsibility in marketing pp. 35-50

Enrique Bigne, Alejandro Alvarado Herrera and Rafael Currás Pérez

Competences versus risk reduction in higher education pp. 51-61

Zoltán Veres, Erzsébet Hetesi and Márton Vilmányi

Organizational changes and dynamics of today’s foundations pp. 63-74

Luís Álvarez González and María Sanzo Pérez

Quality dimensions in the public sector: municipal services and citizen’s perception pp. 75-90

Pablo Gutiérrez Rodríguez, José Vázquez Burguete, Roger Vaughan and Jonathan Edwards

Planning and managing in territorios. The association “Cuatro Valles” (León) pp. 91-92

María Lázaro

Public services marketing: casebook pp. 93-94

Helena Alves

Creating value through relationships: A critical contribution from social marketing pp. 95-96

Susana Vasconcelos Marques

Training and information in labour risk prevention pp. 97-98

María García-Miguélez

2008, volume 5, articles 2

Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians pp. 89-116

George Zinkhan, Cara Peters and Candice Hollenbeck

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions pp. 117-128

Gillian Kemp and Lynne Eagle

Determining the characteristics to profile the “green” consumer: an exploratory approach pp. 129-140

Arminda Finisterra do Paço and Mário Raposo

Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico pp. 141-166

Berenice Maldonado-Hernández, Eva Conraud-Koellner and Luis Rivas-Tovar

Stable development in Bulgarian regions—politics and realities pp. 167-179

Veneta Gaidardjieva

Education service quality of a business school: former and current students’ evaluation pp. 181-191

Mirna Leko Šimić and Helena Čarapić

Corporate social responsibility communication: image and identification with the company as antecedents of consumer behavior pp. 193-194

Rafael Currás-Pérez

Learning within and between public–private partnerships pp. 195-196

Rein Jüriado

Sustainable resource use and economic dynamics pp. 197-199

Helena Alves

Using discrete choice experiments to value health and health care pp. 201-203

Ramón Álvarez-Esteban

2008, volume 5, articles 1

Implications of stakeholder concept and market orientation in the US nonprofit arts context pp. 1-13

Jasper Hsieh, Kerry Curtis and Anne Smith

The importance of the NGO–municipal relations in developing local democracy. A case study of two Lithuanian municipalities pp. 15-33

Arvydas Guogis, Dangis Gudelis and Andrius Stasiukynas

Statistic instruments for performance evaluation in the public sector. A case study for Romania pp. 35-52

Ani Matei and Lucica Matei

Exploring the consumption of charity-linked products pp. 53-69

João Proença and Inês Pereira

Hidden economy in the rural regions of Bulgaria pp. 71-80

Anton Marinov

Internal marketing as a factor of success in new service development: an empirical approach pp. 81-82

María Sánchez Hernández

Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament pp. 83-84

José Orosa

Marketing in the public sector: a roadmap for improved performance pp. 85-86

José Vázquez and Pablo Gutiérrez

Protocols on personnel management in local administration pp. 87-88

María García