International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2006, volume 3, articles 2

Marketing communications and protection motivation theory: Examining consumer decision-making pp. 9-24

Magdalena Cismaru and Anne Lavack

E-Governance and public marketing tools for universities: A benchmarking proposal pp. 25-40

Mário Raposo, João Leitão and Arminda Paço

Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts pp. 41-58

Jesús Cambra-Berdún and Jesús Cambra-Fierro

Consumer’s behaviour in Cluj-Napoca city (Romania) under a public perspective pp. 59-78

Ioan Lazar, Dan Lazar and Diana Zagan-Zelter

Motivations to volunteer: The role of altruism pp. 79-91

David Burns, Jane Reid, Mark Toncar, Jeffrey Fawcett and Cynthia Anderson

2006, volume 3, articles 1

Insights from a review of the literature on cause marketing pp. 9-15

Walter Wymer and Adrian Sargeant

Why do managers give? Applying pro-social behaviour theory to understand firm giving pp. 17-28

Carmen Valor

Investing in sustainability: Delusions and potential benefits of socially responsible investing pp. 29-48

Eric Keuleneer

Experience and satisfaction of visitors to museums and cultural exhibitions pp. 49-65

María Rojas and María Camarero

Cultural goods and laboratory experiments pp. 67-79

Massimo Finocchiaro Castro

Marketing communication in the Czech Republic and Slovakian localities: Ten years of the international projectcommunicating town pp. 81-92

Miroslav Foret and Věra Foretová

2005, volume 2, articles 2

The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis pp. 9-21

Rita Kottasz and Roger Bennett

Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model pp. 22-33

Carol Yamamoto, James Dauer, Jeff Andreasen and Maury Collins

A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective pp. 34-49

Haydée Calderón, Teresa Fayos and Amparo Cervera

Consumer values and fair-trade beliefs, attitudes and buying behaviour pp. 50-69

Patrick Pelsmacker, Wim Janssens and Caroline Mielants

Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations pp. 70-86

Ioanna Papasolomou and Marlen Demetriou

E-Government in Portugal: The case study of Porto city council pp. 87-97

João Manuel Proença

Webquests: An educational support tool in public and non profit marketing pp. 98-112

Enrique López, Cristina Mendaña and Begoña González

2005, volume 2, articles 1

In your opinion, what makes a good judge? The study of public opinion through free answers in a survey pp. 9-22

Ramón Alvarez, Mercedes Ayuso, Mónica Bécue and Olga Valencia

Developing a typology of membership schemes in the UK pp. 23-39

Alix Slater

How multicultural in-store music promoting ethnic products can help integrate a pluralistic society pp. 41-50

Mario Miranda and Inka Havrila

Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship pp. 51-58

Björn Walliser, Mathieu Kacha and Raluca Mogos-Descotes

The individual behaviour in a public goods game pp. 59-71

Walid Hichri

Estimation of median willingness to pay for a system of recreation areas pp. 73-84

Kimberly Rollins and Diana Dumitras

Rural development strategies through rural tourism activities in romania: chance for an internal demand? pp. 85-95

Alexandru Naghiu, José Vázquez and Ivan Georgiev

2004, volume 1, articles 2

Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol pp. 9-28

Carlos Blanco and Francisco Velázquez

Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing pp. 29-42

Ana Eusebio, Nora Cousté and Ma Partal

Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos pp. 43-56

Juan Miguel Rey Pino

Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation pp. 57-74

Nicholas Ashill, Jayne Krisjanous and Janet Carruthers

Building consumer/arts institution relationships: An exploratory study in contemporary art museums pp. 75-88

Juliette Passebois and Philippe Aurier

La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal pp. 89-100

Elisabeth Kastenholz, María Ladero, Clementina Casquet and Víctor Amaro

Image transference from product branding to place branding: The case study of Marinha Grande Mglass pp. 101-111

António Zevedo

The role of the regional tourist boards in the destination marketing policies. The case of the dolomites pp. 113-124

Mariangela Franch, Umberto Martini, Pier Inverardi and Federica Buffa

Production, market and consumption of the agri-food products in Romania pp. 125-133

Emilian Merce

2004, volume 1, articles 1

Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing pp. 9-34

José Vézquez Burguete

El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo pp. 35-52

Antonio Leal Jiménez

Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición pp. 53-73

Amparo Taulet

La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior pp. 73-88

Helena Alves and Mário Raposo

La jerarquía de efectos clísica de alta involucraciín para la comprensión de la conducta de reciclaje considerando los valores de los consumidores pp. 89-109

Gonzalo DíaznMeneses and Asunción Beerli Palacio

Contradicciones en la administración y la gestión sostenible de los espacios naturales. El parque nacional de los picos de Europa: óespacio real o inventado? pp. 111-123

María Gonzílez and Luis Pelayo

El marketing y las organizaciones no lucrativas: El marketing con causa (MCC) pp. 125-137

Azucena Leguía, Pedro Valiño, María Alvarez and PgnPablo Rodréguez

Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social pp. 139-153

Juan Franco

Undated

Capture the hearts to win the minds: cause-related marketing in Egypt , 22 pages

Rana Essam Shazly and Abeer A. Mahrous

Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement , 14 pages

Hyun Ju Jeong and Jihye Kim

Does online media self-regulate consumption behavior of INDIAN youth? , 12 pages

Varun Nayyar and Roopali Batra

Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association , 27 pages

Mercè Sala-Rios, Teresa Torres-Solé and Mariona Farré-Perdiguer

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site , 22 pages

Sebastian Martin and Birgit Grüb

Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention , 21 pages

Leonilde Conceição Silva, Emerson Mainardes, Arilda Magna Campagnaro Teixeira and Lindemberg Costa Júnior

Content is king but context is queen: how involvement facilittes the impact of website , 15 pages

Saad A. Alhoqail and Kristopher Floyd

Waste not: selling near-expired bread in Indonesia , 17 pages

Chairy Chairy, Chandra Raharja, Jhanghiz Syahrivar and Mahjus Ekananda