Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico

Berenice Maldonado-Hernández (), Eva Conraud-Koellner () and Luis Rivas-Tovar ()

International Review on Public and Nonprofit Marketing, 2008, vol. 5, issue 2, 166 pages

Keywords: Environmental marketing; Air quality; Environmental education; Social marketing; Metropolitan area of Mexico City (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s12208-008-0017-2

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