El marketing y las organizaciones no lucrativas: El marketing con causa (MCC)

Azucena Leguía (), Pedro Valiño (), María Alvarez () and PgnPablo Rodréguez ()

International Review on Public and Nonprofit Marketing, 2004, vol. 1, issue 1, 125-137

Keywords: Marketing con causa; organizaciones no lucrativas; Cause related marketing; non profit organizations (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1007/BF02896621

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