International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2024, volume 21, articles 4

Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions pp. 817-839

Walter Wymer and Omneya Mokhtar Yacout

Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers pp. 841-862

Paulo Duarte, Susana Costa Silva, Isabella Mangei and Joana Carmo Dias

Motivations and inhibitors to blood donation pp. 863-885

Vera Silva Carlos and Ricardo Gouveia Rodrigues

Framing the fourth sector – dystopia or future contours? pp. 887-914

Marisa R. Ferreira, Vítor Braga, María Isabel Sánchez-Hernández and Joana Gomes

“Eat less Meat”: Beneficial for you and for the environment - integrating theory and practice to shape communications encouraging a decrease in meat consumption pp. 915-940

Magdalena Cismaru and Tudor Edu

Correction to: “Eat less Meat”: Beneficial for you and for the environment ‑ integrating theory and practice to shape communications encouraging a decrease in meat consumption pp. 941-941

Magdalena Cismaru and Tudor Edu

The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance pp. 943-962

Ameen Ali Bin Afif, Zuaini Ishak and Norfaiezah Sawandi

Strategies for urban cycling: an analysis through generalized analytic induction pp. 963-997

Cayetano Medina-Molina, Noemí Pérez-Macías and Sierra Rey-Tienda

The influence of taboo level on emotional versus rational user-generated messages pp. 999-1025

Andinet Worku Gebreselassie and Roger Bougie

The role of engagement in retaining volunteers pp. 1027-1055

Jose M. Lorente, Inés Küster and Natalia Vila

Institutional trust as a driver of product boycotts in Europe pp. 1057-1080

Nuno Baptista, Maria Dos-Santos, Fernando Mata and Natacha Jesus-Silva

Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal pp. 1081-1098

Han Wang, Chundong Zheng, Jiehang Song and Yanru Tang

2024, volume 21, articles 3

Pro-environmental behaviours of generation Z: A cross-cultural approach pp. 1-29

Israel-Javier Juma-Michilena, Maria-Eugenia Ruiz-Molina, Irene Gil-Saura and Sergio Belda-Miquel

Do occupations matter in motivations to volunteer? pp. 539-564

Muge Ozman, Cédric Gossart and Nicolas Jullien

Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method pp. 565-594

A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel and Twinkle Trivedi

Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements pp. 625-643

Hazal Duman Alptekin, Nihan Tomris Kucun, Merve Kurt and Behcet Yalin Ozkara

Is roundup donation request always preferred: a case for checkout charity pp. 645-658

Neel Das, Lubna Nafees, Unal O. Boya and Anindita Das

Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition pp. 659-689

Shruti Gupta and Meenakshi Handa

Comparing corporate giving and individual giving: evidence from Chinese foundations pp. 691-712

Qun Wang and Daniel Boden

Back to the roots of cause-related marketing – A systematic literature review of cooperation motives pp. 713-734

Sandra Stötzer and Katharina Kaltenbrunner

The role of hashtags for non-profit causes: the #fridaysforfuture movement pp. 735-756

S Herrada-Lores, A Estrella-Ramón, Gálvez-Rodríguez M.m and Iniesta-Bonillo M.a

Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation pp. 757-787

Panagiota Xanthopoulou, Ioannis Antoniadis and Vaggelis Saprikis

Exploring the brand gratitude paradigm at BOP in the context of emerging markets pp. 789-816

Subhajit Bhattacharya and Arunava Dalal

2024, volume 21, articles 2

Perceived altruism in cause-related marketing pp. 255-278

Julia Maringoni Lopes, Cristela Maia Bairrada and Arnaldo Fernandes de Matos Coelho

How brand familiarity influences advertising effectiveness of non-profit organizations pp. 279-293

Jesús García-Madariaga, Pamela Simón Sandoval and Ingrit Moya Burgos

Fatalism and donation intention: who is more in control of their own life? pp. 295-311

Muhammed Bilgehan Aytaç

The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective pp. 313-339

Mohit Jamwal, Munish Saini and Saikat Banerjee

Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach pp. 341-369

Carolina Sánchez, Enrique Carlos Bianchi, Carla Rodriguez-Sanchez and Franco Sancho-Esper

Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT) pp. 371-393

Debadutta Kumar Panda and Mahesh Ramalingam

In-kind donations – peculiarities and challenges of product philanthropy pp. 395-414

Sandra Stötzer and Katharina Kaltenbrunner

Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust pp. 415-441

Jhanghiz Syahrivar, Siska Purnama Manurung, Genoveva Genoveva, Sonny Sonny, Dani Lukman Hakim and Yuling Wei

Marketing sustainable tourism and its policies through community engagement- An Indian context pp. 443-478

Arbuda Sharma and Charru Hasti

Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach pp. 479-509

Prasant Kumar Pandey, Naval Bajpai and Abhijeet V. Tiwari

Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland pp. 511-538

Sonja Harken, Vanessa Mertins and Michael Urselmann

2024, volume 21, articles 1

Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic pp. 1-25

Passent Ibrahim Tantawi

No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising pp. 27-49

Chundong Zheng, Huan Niu and Han Wang

Verification of GPDS planning framework for social marketing: a Delphi method pp. 51-81

M. Bilal Akbar and Elizabeth Barnes

Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt pp. 83-106

Soumya Singh and Sapna Singh

Developing a framework for communications encouraging personal budgeting – a social marketing approach pp. 107-129

Magdalena Cismaru and Onur Akdaş

Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions pp. 131-154

Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande and M. Mercedes Galán-Ladero

Determinants of online social entrepreneurs’ brand loyalty: a value creation model pp. 155-176

Rasha Abdel Aziz ElNaggar and Rasha Hammad

Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana pp. 177-196

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu and Adelaide Naa Amerley Kastner

Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana pp. 197-197

Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu and Adelaide Naa Amerley Kastner

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness pp. 199-228

Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi and Sudhir Pandey

Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness pp. 229-254

Vijaya, Ajit Yadav and Himendu Prakash Mathur

2023, volume 20, articles 4

The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment pp. 693-720

Bernardinus Maria Purwanto and Rokhima Rostiani

The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university pp. 721-737

Ali Kara and Deniz Zeren

Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model pp. 739-757

Sefa Emre Yilmazel

Customer satisfaction with electronic public services: An 18 years of systematic literature review pp. 759-812

Vita Nurul Fathya, Viverita Viverita, Sri Rahayu Hijrah Hati and Rifelly Dewi Astuti

Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE pp. 813-827

Alia AlJanahi and Sanjai K. Parahoo

Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market pp. 829-852

Sandra Simas Graça

The body dissatisfaction role in the adoption of compulsive healthy eating behaviors pp. 853-873

Susana C. Silva, Maher Georges Elmashhara and Maria Inês Sousa

The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction pp. 875-903

Basant Hassan Ali, Nadia Elaref and Omneya Mokhtar Yacout

Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic pp. 905-926

Rocco Palumbo

Content is key to non-profit digital media strategy pp. 927-945

Isadora Sánchez-Torné, Francisco Javier Caro-González and Macarena Pérez-Suárez

2023, volume 20, articles 3

Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations pp. 521-527

M. Mercedes Galan-Ladero, Maria Sarmento and Susana Marques

Social marketing’s relevance in helping the United Nations attain its SDGs pp. 529-541

Walter Wymer

Creativity as the key to success—a plea for more guts in social marketing communication pp. 543-549

Answin Vilmar

A human-to-human approach to social marketing for sustainability and development pp. 551-558

Reynaldo G. Rivera

The role of social marketing in achieving the planet sustainable development goals (SDGs) pp. 559-571

Carla Rodriguez-Sanchez

Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021) pp. 573-603

Ibe Delvaux and Wendy Broeck

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review pp. 605-634

Olavo Pinto and Beatriz Casais

An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing pp. 635-658

Araceli Galiano-Coronil, Manuela Ortega-Gil, Belén Macías-Varela and Rafael Ravina-Ripoll

Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing pp. 659-659

Araceli Galiano‑Coronil, Manuela Ortega-Gil, Belén Macías-Varela and Rafael Ravina-Ripoll

Harnessing the power of social marketing for sustainable development pp. 661-692

Nathaly Aya Pastrana and Rafael Obregón

2023, volume 20, articles 2

The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives pp. 269-287

Eunyoung Kim and Sung Eun Park

Antecedents of the faithful’s loyalty pp. 289-318

Lisiane Costa Pereira, Emerson Wagner Mainardes and Silveli Cristo-Andrade

No longer look down: investigating second-hand clothing purchase in Indonesia pp. 319-339

Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy and Genoveva Genoveva

Barriers to volunteering in the field of intellectual disability: a cluster analysis pp. 341-366

Soraia Cruz, Marisa Roriz Ferreira, Ana Borges and Beatriz Casais

Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis pp. 367-367

Soraia Cruz, Marisa Roriz Ferreira, Ana Borges and Beatriz Casais

Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities pp. 369-391

Adel A. Al-Wugayan

Why do people donate online? A perspective from dual credibility transfer pp. 393-425

Betty Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi and Kongkiti Phusavat

Socially conscious consumer behavior: the role of ethical self-identity and priming pp. 427-445

Vanessa Hanel and Debra Z. Basil

Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior pp. 447-475

Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj and Asmita Chitnis

Public marketing to face wicked problems: theoretical essay for conceptual model construction pp. 477-489

Fernanda Rodrigues Siqueira, Carlos André Silva Müller and Fábio Rogério Morais

Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach pp. 491-520

Tejaswi Patil and Zillur Rahman

2023, volume 20, articles 1

Web-disclosure practices for transparency and the sustainability of non-profit organisations pp. 1-23

Ramesh Nair, Roshayani Arshad, Ruhaini Muda and Siti Aeisha Joharry

Cause-related marketing: a systematic review of the literature pp. 25-64

Hina Yaqub Bhatti, M. Mercedes Galan-Ladero and Clementina Galera-Casquet

Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information pp. 65-84

Irene Vilà, Carmen Valor and Raquel Redondo

Elements that compose the non-profit BRAND orientation in an emerging country pp. 85-123

Lara Mendes Christ Bonella Sepulcri and Emerson Wagner Mainardes

The current state of research of word-of-mouth in the health care sector pp. 125-148

Gerlinde Pauli, Sebastian Martin and Dorothea Greiling

An online research approach for a dual perspective analysis of brand associations in art museums pp. 149-167

Silvia Ranfagni, Matilde Milanesi and Simone Guercini

Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day” pp. 169-192

Sebastian Martin, Katharina Maria Hofer and Birgit Grüb

The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention pp. 193-223

Nic S Terblanche, Christo Boshoff and Debbie Human- Van Eck

Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation pp. 225-244

Alice Labban, Corinne Novell and Steven Bauer

Using norm activation theory to understand intentions for collaborative consumption pp. 245-268

Soha Abutaleb, Noha El-Bassiouny and Sara Hamed