International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2023, volume 20, articles 4

The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment pp. 693-720

Bernardinus Maria Purwanto and Rokhima Rostiani

The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university pp. 721-737

Ali Kara and Deniz Zeren

Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model pp. 739-757

Sefa Emre Yilmazel

Customer satisfaction with electronic public services: An 18 years of systematic literature review pp. 759-812

Vita Nurul Fathya, Viverita Viverita, Sri Rahayu Hijrah Hati and Rifelly Dewi Astuti

Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE pp. 813-827

Alia AlJanahi and Sanjai K. Parahoo

Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market pp. 829-852

Sandra Simas Graça

The body dissatisfaction role in the adoption of compulsive healthy eating behaviors pp. 853-873

Susana C. Silva, Maher Georges Elmashhara and Maria Inês Sousa

The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction pp. 875-903

Basant Hassan Ali, Nadia Elaref and Omneya Mokhtar Yacout

Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic pp. 905-926

Rocco Palumbo

Content is key to non-profit digital media strategy pp. 927-945

Isadora Sánchez-Torné, Francisco Javier Caro-González and Macarena Pérez-Suárez

2023, volume 20, articles 3

Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations pp. 521-527

M. Mercedes Galan-Ladero, Maria Sarmento and Susana Marques

Social marketing’s relevance in helping the United Nations attain its SDGs pp. 529-541

Walter Wymer

Creativity as the key to success—a plea for more guts in social marketing communication pp. 543-549

Answin Vilmar

A human-to-human approach to social marketing for sustainability and development pp. 551-558

Reynaldo G. Rivera

The role of social marketing in achieving the planet sustainable development goals (SDGs) pp. 559-571

Carla Rodriguez-Sanchez

Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021) pp. 573-603

Ibe Delvaux and Wendy Broeck

Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review pp. 605-634

Olavo Pinto and Beatriz Casais

An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing pp. 635-658

Araceli Galiano-Coronil, Manuela Ortega-Gil, Belén Macías-Varela and Rafael Ravina-Ripoll

Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing pp. 659-659

Araceli Galiano‑Coronil, Manuela Ortega-Gil, Belén Macías-Varela and Rafael Ravina-Ripoll

Harnessing the power of social marketing for sustainable development pp. 661-692

Nathaly Aya Pastrana and Rafael Obregón

2023, volume 20, articles 2

The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives pp. 269-287

Eunyoung Kim and Sung Eun Park

Antecedents of the faithful’s loyalty pp. 289-318

Lisiane Costa Pereira, Emerson Wagner Mainardes and Silveli Cristo-Andrade

No longer look down: investigating second-hand clothing purchase in Indonesia pp. 319-339

Jhanghiz Syahrivar, Kenny Kusuma, Randy Azhary Pahlevi, Yuling Wei, Chairy Chairy and Genoveva Genoveva

Barriers to volunteering in the field of intellectual disability: a cluster analysis pp. 341-366

Soraia Cruz, Marisa Roriz Ferreira, Ana Borges and Beatriz Casais

Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis pp. 367-367

Soraia Cruz, Marisa Roriz Ferreira, Ana Borges and Beatriz Casais

Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities pp. 369-391

Adel A. Al-Wugayan

Why do people donate online? A perspective from dual credibility transfer pp. 393-425

Betty Purwandari, Latifatul Khairiyah, Mardiana Purwaningsih, Achmad Nizar Hidayanto, Nur Fitriah Ayuning Budi and Kongkiti Phusavat

Socially conscious consumer behavior: the role of ethical self-identity and priming pp. 427-445

Vanessa Hanel and Debra Z. Basil

Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior pp. 447-475

Naman Sreen, Swetarupa Chatterjee, Seema Bhardwaj and Asmita Chitnis

Public marketing to face wicked problems: theoretical essay for conceptual model construction pp. 477-489

Fernanda Rodrigues Siqueira, Carlos André Silva Müller and Fábio Rogério Morais

Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach pp. 491-520

Tejaswi Patil and Zillur Rahman

2023, volume 20, articles 1

Web-disclosure practices for transparency and the sustainability of non-profit organisations pp. 1-23

Ramesh Nair, Roshayani Arshad, Ruhaini Muda and Siti Aeisha Joharry

Cause-related marketing: a systematic review of the literature pp. 25-64

Hina Yaqub Bhatti, M. Mercedes Galan-Ladero and Clementina Galera-Casquet

Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information pp. 65-84

Irene Vilà, Carmen Valor and Raquel Redondo

Elements that compose the non-profit BRAND orientation in an emerging country pp. 85-123

Lara Mendes Christ Bonella Sepulcri and Emerson Wagner Mainardes

The current state of research of word-of-mouth in the health care sector pp. 125-148

Gerlinde Pauli, Sebastian Martin and Dorothea Greiling

An online research approach for a dual perspective analysis of brand associations in art museums pp. 149-167

Silvia Ranfagni, Matilde Milanesi and Simone Guercini

Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day” pp. 169-192

Sebastian Martin, Katharina Maria Hofer and Birgit Grüb

The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention pp. 193-223

Nic S Terblanche, Christo Boshoff and Debbie Human- Van Eck

Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation pp. 225-244

Alice Labban, Corinne Novell and Steven Bauer

Using norm activation theory to understand intentions for collaborative consumption pp. 245-268

Soha Abutaleb, Noha El-Bassiouny and Sara Hamed

2022, volume 19, articles 4

Crisis mapping in the “senses” arena narratives pp. 649-673

Ioanna Karantza, Michael Chrissos Anestis and Sotirios Vlachakis

Cuteness mediates the effect of happy facial expressions on empathy and charitable donations pp. 675-689

Hyunkyu Jang

Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product pp. 691-708

Sujo Thomas, Ashwin Jadeja, Krishnaba Vaghela and Richa Shreevastava

The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products pp. 709-735

Arian Matin, Tornike Khoshtaria, Metin Marcan and Davit Datuashvili

Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context pp. 737-762

Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, Amandeep Dhir and Pradip H. Sadarangani

When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes pp. 763-780

Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez and Rodolfo Vazquez-Casielles

Consumer altruism and risk taking: why do altruistic consumers take more risks? pp. 781-803

Sudipta Mukherjee

Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups pp. 805-818

Francine Zanin Bagatini, E. R. D. Vaz, A. C. Petkowicz, K. Basso and J. Pauli

Green offering: more the centrality, greater the scepticism pp. 819-834

R. V. ShabbirHusain

What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention pp. 835-859

Quang-An Ha, Phuong Nhi Nguyen Pham and Long Hoang Le

2022, volume 19, articles 3

Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach pp. 447-474

Onur Akdaş and Magdalena Cismaru

Brand love and party preference of young political consumers (voters) pp. 475-503

Saikat Banerjee and Bibek Ray Chaudhuri

Correction to: Brand love and party preference of young political consumers (voters) pp. 505-505

Saikat Banerjee and Bibek Ray Chaudhuri

A structural evaluation of university identification pp. 507-531

Hulya Bakirtas and Vildan Gulpinar Demirci

Would you like to donate your reward points today? Mental accounting and checkout charity pp. 533-553

Min Chung Han

Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions pp. 555-574

Michael Chrissos Anestis, Ioanna Karantza, Costas Assimakopoulos and Sotirios Vlachakis

Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s pp. 575-598

Karen Hand, Rebecca Murphy, Malcolm MacLachlan and Stuart Colin Carr

Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s pp. 599-599

Karen Hand, Rebecca Murphy, Malcolm MacLachlan and Stuart Colin Carr

Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty pp. 601-622

Anita Kéri and Erzsébet Hetesi

The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS pp. 623-647

Beatriz Casais and João F. Proença

2022, volume 19, articles 2

Blood donation barriers: How does donor profile affect them? pp. 247-264

Laura Romero-Domínguez, Josefa D. Martín-Santana, Agustín J. Sánchez-Medina and Asunción Beerli-Palacio

Behavior as an approach to identifying target groups from a social marketing perspective pp. 265-287

Araceli Galiano Coronil

Examining the impact of differing guilt advertising appeals among the Generation Z cohort pp. 289-308

Ronald Conlin and Steven Bauer

Politics and social media: an analysis of factors anteceding voting intention pp. 309-332

Marcelo de-Oliveira, Claudio Marcio Almeida and Emerson Wagner Mainardes

Segmentation of individual donors to charitable organizations pp. 333-365

Eric Kolhede and J. Tomas Gomez-Arias

The social marketing paradox: challenges and opportunities for the discipline pp. 367-389

M. Bilal Akbar, Liz Foote, Alison Lawson, Jeff French, Sameer Deshpande and Nancy R. Lee

Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives pp. 391-412

Shilpee A. Dasgupta, Mayank Bhatia, Upasana Singh and Arghya Ray

How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership pp. 413-446

Said Id Bouichou, Lei Wang and Hafiz Muhammad Basit Feroz

2022, volume 19, articles 1

The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal pp. 1-13

Daniela Braga Soares and Bruno Barbosa Sousa

The influence of PSA's likeability on children’s intentions to eat healthy food pp. 15-36

Valentina Nicolini and Fabio Cassia

Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals pp. 37-51

Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree and Thanaseelen Rajasakran

Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research pp. 53-75

Ana C. Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Flumeri, Arianna Trettel, Fabio Babiloni and Patrizia Cherubino

Competitive marketing strategies of churches in Ghana: a theoretical development pp. 77-99

Andrews Agya Yalley

Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor pp. 101-126

Luis Camilo Ortigueira-Sánchez and Ana Lucía Cárdenas-Egúsquiza

Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering pp. 127-151

Oscar Licandro, Stefanía Yapor and Patricia Correa

Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior pp. 153-166

Wafa M’Sallem

Social media capital and civic engagement: Does type of connection matter? pp. 167-189

Young-joo Lee

Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment pp. 191-217

Rojikin Nor, A. Juli Andi Gani, Choirul Saleh and Fadillah Amin

Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services pp. 219-245

Shahidul Islam, Nazlida Muhamad and Wardah Hakimah Sumardi