Social marketing’s relevance in helping the United Nations attain its SDGs

Walter Wymer ()
Additional contact information
Walter Wymer: University of Lethbridge

International Review on Public and Nonprofit Marketing, 2023, vol. 20, issue 3, No 2, 529-541

Abstract: Abstract The ability of social marketing to be helpful in supporting attainment of the U.N.’s SDGs is discussed. There are many barriers in the socio-political strata within and between nations opposing efforts to achieve the SDGs, most concerning a protection of self-interests rather than working towards the common good. The practical reality is that the attainment of a more sustainable, equitable, and kind world requires a world governing body that removes the ability of the powerful to protect their self-interests at the expense of improving the general welfare of all. Hence, restructuring the U.N. is argued to be a necessary precondition before attainment of the SDGs is possible. The conclusion is that social marketing should first be used to help restructure the U.N. before focusing on attaining the SDGs. This view does nothing to diminish the importance of the SDGs, but rather acknowledges the need to remove opposition to SDG attainment prior to their pursuit.

Keywords: Systems social marketing; Wicked social problems; Stakeholder coalition; Common good (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s12208-023-00368-4 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:20:y:2023:i:3:d:10.1007_s12208-023-00368-4

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-023-00368-4

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().