Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives

Shilpee A. Dasgupta (), Mayank Bhatia (), Upasana Singh () and Arghya Ray ()
Additional contact information
Shilpee A. Dasgupta: Indian Institute of Management
Mayank Bhatia: Nirma University
Upasana Singh: JK Lakshmipat University
Arghya Ray: Fore School of Management

International Review on Public and Nonprofit Marketing, 2022, vol. 19, issue 2, No 7, 412 pages

Abstract: Abstract This paper aims to explore the impact of corporate social responsibility (CSR) activities on non-financial performance of manufacturing firms in eastern India. It also attempts to assess the mediation effect of reputation and trust on the association of CSR and non-financial performance. Data were collected from employees in public-sector organizations in Eastern India (Jharkhand and West Bengal states) using an online structured questionnaire. Confirmatory factor analysis was used to test the proposed model’s overall fit, validity, and reliability. Further analysis was conducted using structural equation modelling with AMOS. Findings suggest that the CSR activities enhance trust and reputation, which further enhance non-financial performance. Also, CSR activities directly influence non-financial performance. The mediation effect of trust and reputation was also established on the association of CSR and non-financial performance. Organizations need to focus further on their CSR activities to enhance trust and reputation within the organization and increase non-financial performance. Theoretical and practical implications are discussed. This paper adds to the body of knowledge in terms of the mediating role of reputation and trust on the association of CSR and non-financial performance.

Keywords: Corporate social responsibility activities; Trust; Non-financial performance; Corporate reputation; Structural equation modelling; Mediation analysis; India (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12208-021-00310-6 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:19:y:2022:i:2:d:10.1007_s12208-021-00310-6

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-021-00310-6

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().