International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
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2020, volume 17, articles 4

Waste not: selling near-expired bread in Indonesia pp. 391-407

Chairy Chairy, Chandra Raharja, Jhanghiz Syahrivar and Mahjus Ekananda

Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill? pp. 409-443

Fatemeh Maleki and Seyed Mohsen Hosseini

Identifying patterns of alumni commitment in key strategic relationship programmes pp. 445-468

Ilda Maria Pedro, Júlio Costa Mendes and Luís Nobre Pereira

Alumni’s perceptions about commitment towards their university: drivers and consequences pp. 469-491

Ilda Maria Pedro, Júlio Costa Mendes, Luis Nobre Pereira and Bernardete Dias Sequeira

An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others pp. 493-507

James J. Zboja, Ralph W. Jackson and Marsha Grimes-Rose

Nomological validation of Villa Castaño’s socially responsible consumption scale pp. 509-526

Azamussan Syed and Munuswamy Shanmugam

How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers pp. 527-547

Cheng Hong and Cong Li

2020, volume 17, articles 3

Capture the hearts to win the minds: cause-related marketing in Egypt pp. 255-276

Rana Essam Shazly and Abeer A. Mahrous

Does online media self-regulate consumption behavior of INDIAN youth? pp. 277-288

Varun Nayyar and Roopali Batra

Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association pp. 289-315

Mercè Sala-Rios, Teresa Torres-Solé and Mariona Farré-Perdiguer

Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement pp. 317-330

Hyun Ju Jeong and Jihye Kim

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site pp. 331-352

Sebastian Martin and Birgit Grüb

Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention pp. 353-373

Leonilde Conceição Silva, Emerson Mainardes, Arilda Magna Campagnaro Teixeira and Lindemberg Costa Júnior

Content is king but context is queen: how involvement facilittes the impact of website pp. 375-389

Saad A. Alhoqail and Kristopher Floyd

2020, volume 17, articles 2

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust pp. 135-157

Susana Silva, Paulo Duarte, Joana César Machado and Carla Martins

Entrepreneurship in nonprofit organizations: a systematic review of the literature pp. 159-181

Rozélia Laurett, Arminda Maria Finisterra Paço and Anabela Rosario Leitão Dinis

Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey pp. 183-201

Muhammet Ali Tiltay and Mahmut Sami Islek

Charity flea markets – an amalgamation of product philanthropy and volunteering pp. 203-224

Sandra Stötzer, René C. Andeßner and Sarah Scheichl

Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective pp. 225-236

Sujo Thomas and Sonal Kureshi

Marketing social marketing theory to practitioners pp. 237-252

Tatiana Levit and Magdalena Cismaru

2020, volume 17, articles 1

I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions pp. 1-21

Teresa Felgueira and Ricardo Rodrigues

Social innovation: a systematic literature review and future agenda research pp. 23-40

Francisco Adro and Cristina I. Fernandes

Web disclosure of institutional information in nonprofit organizations: an approach in Portuguese charities pp. 41-58

Amélia Carvalho, Marisa R. Ferreira and Sandra Lima

How to measure the impact of social innovation initiatives? pp. 59-75

Jorge Cunha and Paul Benneworth

Social innovation and social entrepreneurship: discovering origins, exploring current and future trends pp. 77-96

Luís Farinha, João Renato Sebastião, Carlos Sampaio and João Lopes

The social innovation Momentum: a qualitative analysis of governance and funding processes pp. 97-120

Tânia Martins, Alexandra Braga, Vítor Braga and Marisa R. Ferreira

Physical activity level as a booster of entrepreneurial intention: a social innovation approach pp. 121-133

Ricardo Rodrigues, Carla Susana Marques, Dulce Esteves, Rui Brás, Gina Santos, Ana Gouveia, Paulo Duarte, Paulo Pinheiro, Kelly O’Hara and Vanessa Marques

2019, volume 16, articles 2

Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics pp. 147-171

Päivikki Kuoppakangas, Kati Suomi, Jari Stenvall, Elias Pekkola, Jussi Kivistö and Tomi Kallio

Consumer experience and the valued elements in the three phases of purchase of a cultural event pp. 173-194

Cátia Mendes Jesus and Helena Alves

An exploratory study on perception of celebrity endorsement in public services advertising pp. 195-209

Kara Chan and Ting Zhang

The impact of choice factors on international students’ loyalty mediated by satisfaction pp. 211-233

Dina Maria Amaro, Alzira Maria Ascensão Marques and Helena Alves

Investigating antecedents of social innovation in public sector using a service ecosystem lens pp. 235-253

Sanjai K. Parahoo and Ahmed A. Al-Nakeeb

Place branding and place marketing: a contemporary analysis of the literature and usage of terminology pp. 255-292

Navin Kumar and Rajeev Kumar Panda

The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case pp. 293-311

Passent Tantawi and Heba Sadek

The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity pp. 313-334

Andrew Robson and David Hart

Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm pp. 335-347

Shiwangi Singh and Sanjay Dhir

2019, volume 16, articles 1

Feeling emotions in the public performing arts sector: does gender affect? pp. 1-22

Berta Tubillejas-Andrés, Amparo Cervera-Taulet and Haydee Calderón García

Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts pp. 23-41

Moonhee Cho, Laura L. Lemon, Abbey B. Levenshus and Courtney C. Childers

Eating styles of young females in Azerbaijan pp. 43-60

Veronika Keller, Adrienn Dernóczy-Polyák and Rugiyya Alasgarova

Come on feel the noise: the relationship between stakeholder engagement and viral messaging through an association’s Twitter use pp. 61-79

Erin K. Nelson

Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland pp. 81-102

Kati Suomi, Päivikki Kuoppakangas, Jari Stenvall, Elias Pekkola and Jussi Kivistö

Healthy food purchasing behavior for children pp. 103-124

Atílio Peixoto Soares Júnior, Cátia Regina Franco Zucoloto, Olívia André and Emerson Mainardes

Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study pp. 125-145

Rojalin Pradhan, Mahim Sagar, Tushar Pandey and Ishwar Prasad

2018, volume 15, articles 4

The moderating role of social themes in cause-related marketing advertisements pp. 433-454

Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam and Gladys Stephen

The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector pp. 455-474

Jodie Kleinschafer, Mark Morrison and David Dowell

Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America pp. 475-495

Thomas A. Burnham and Jeffrey A. Wong

Place branding: revealing the neglected role of agro food products pp. 497-530

Celso Lopes, João Leitão and Juan Rengifo-Gallego

Volunteers’ perspective on online volunteering - a qualitative approach pp. 531-552

Filipa Silva, Teresa Proença and Marisa R. Ferreira

Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations pp. 553-574

Elisa Ricciuti and Francesca Calò

Antecedents and consequences of perceived student employability in Qatar: parental perspective pp. 575-589

Rima Charbaji El-Kassem, Abdellatif Sellami and Elmogiera Fadlallh Elsaye Elawad

Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media pp. 591-607

Rita Ferreira Gomes and Beatriz Casais

2018, volume 15, articles 3

The impact of strategic vs. tactical cause-related marketing on switching intention pp. 253-314

Sara Osama Hassan and Ehab Mohamed AbouAish

Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes pp. 315-332

Dong Jenn Yang

Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece pp. 333-352

Iordanis Kotzaivazoglou, Leonidas Hatzithomas and Eirini Tsichla

Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners pp. 353-370

Elena Kossmann and Mónica Gómez-Suárez

Fostering organizational change through co-production. Insights from an Italian experience pp. 371-391

Rocco Palumbo, Stefania Vezzosi, Paola Picciolli, Alessandro Landini, Carmela Annarumma and Rosalba Manna

Increasing charitable donation intentions with preliminary importance ratings pp. 393-411

Russell N. James

Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute pp. 413-429

Eduardo Dias Coutinho and Paulo Roberto Costa Vieira

Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil pp. 431-431

Gustavo Rosa Borges, Maria José Carvalho Souza Domingues and Rita de Cássia da Silveira Cordeiro

2018, volume 15, articles 2

Communicating green fashion across different cultures and geographical regions pp. 127-141

Corinna Dickenbrok and Luis F. Martinez

Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil pp. 143-160

Alexandre dos Santos Cerqueira and Emerson Mainardes

Consumer perceptions and corporate social responsibility: what we know so far pp. 161-187

Mohammad Nurunnabi, Yazeed Alfakhri and Demah H. Alfakhri

Why Canadians give to charity: an extended theory of planned behaviour model pp. 189-204

Robert Mittelman and José Rojas-Méndez

Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention pp. 205-234

Milad Kalantari Shahijan, Sajad Rezaei and Vinitha Padmanabhan Guptan

Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution pp. 235-252

Ana Teixeira, Marisa R. Ferreira, Aldina Correia and Vanda Lima

2018, volume 15, articles 1

How proof of previous donations influences compliance with a donation request: three field experiments pp. 1-8

Céline Jacob, Nicolas Guéguen and Gaëlle Boulbry

Multichannel strategies in public services: levels of satisfaction and citizens’ preferences pp. 9-24

Manuel Rey-Moreno, Cayetano Medina-Molina and Ramón Barrera-Barrera

Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions pp. 25-47

Jundong Hou, Chi Zhang and Robert Allen King

License to bully: rites of passage in higher education pp. 49-66

Ana Cristina Silva, Minoo Farhangmehr and Marjan Sara Jalali

Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach pp. 67-86

Edouard Novatorov

Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust pp. 87-104

Nuno Tiago Baptista and Ricardo Rodrigues

Good deeds revisited: motivation and boundary spanning in formal volunteering pp. 105-126

Meike Rombach, Eunkyung Kang and Vera Bitsch