International Review on Public and Nonprofit Marketing

2004 - 2025

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

2019, volume 16, articles 2

Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics pp. 147-171

Päivikki Kuoppakangas, Kati Suomi, Jari Stenvall, Elias Pekkola, Jussi Kivistö and Tomi Kallio

Consumer experience and the valued elements in the three phases of purchase of a cultural event pp. 173-194

Cátia Mendes Jesus and Helena Alves

An exploratory study on perception of celebrity endorsement in public services advertising pp. 195-209

Kara Chan and Ting Zhang

The impact of choice factors on international students’ loyalty mediated by satisfaction pp. 211-233

Dina Maria Amaro, Alzira Maria Ascensão Marques and Helena Alves

Investigating antecedents of social innovation in public sector using a service ecosystem lens pp. 235-253

Sanjai K. Parahoo and Ahmed A. Al-Nakeeb

Place branding and place marketing: a contemporary analysis of the literature and usage of terminology pp. 255-292

Navin Kumar and Rajeev Kumar Panda

The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case pp. 293-311

Passent Tantawi and Heba Sadek

The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity pp. 313-334

Andrew Robson and David Hart

Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm pp. 335-347

Shiwangi Singh and Sanjay Dhir

2019, volume 16, articles 1

Feeling emotions in the public performing arts sector: does gender affect? pp. 1-22

Berta Tubillejas-Andrés, Amparo Cervera-Taulet and Haydee Calderón García

Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts pp. 23-41

Moonhee Cho, Laura L. Lemon, Abbey B. Levenshus and Courtney C. Childers

Eating styles of young females in Azerbaijan pp. 43-60

Veronika Keller, Adrienn Dernóczy-Polyák and Rugiyya Alasgarova

Come on feel the noise: the relationship between stakeholder engagement and viral messaging through an association’s Twitter use pp. 61-79

Erin K. Nelson

Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland pp. 81-102

Kati Suomi, Päivikki Kuoppakangas, Jari Stenvall, Elias Pekkola and Jussi Kivistö

Healthy food purchasing behavior for children pp. 103-124

Atílio Peixoto Soares Júnior, Cátia Regina Franco Zucoloto, Olívia André and Emerson Mainardes

Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study pp. 125-145

Rojalin Pradhan, Mahim Sagar, Tushar Pandey and Ishwar Prasad

2018, volume 15, articles 4

The moderating role of social themes in cause-related marketing advertisements pp. 433-454

Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam and Gladys Stephen

The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector pp. 455-474

Jodie Kleinschafer, Mark Morrison and David Dowell

Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America pp. 475-495

Thomas A. Burnham and Jeffrey A. Wong

Place branding: revealing the neglected role of agro food products pp. 497-530

Celso Lopes, João Leitão and Juan Rengifo-Gallego

Volunteers’ perspective on online volunteering - a qualitative approach pp. 531-552

Filipa Silva, Teresa Proença and Marisa R. Ferreira

Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations pp. 553-574

Elisa Ricciuti and Francesca Calò

Antecedents and consequences of perceived student employability in Qatar: parental perspective pp. 575-589

Rima Charbaji El-Kassem, Abdellatif Sellami and Elmogiera Fadlallh Elsaye Elawad

Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media pp. 591-607

Rita Ferreira Gomes and Beatriz Casais

2018, volume 15, articles 3

The impact of strategic vs. tactical cause-related marketing on switching intention pp. 253-314

Sara Osama Hassan and Ehab Mohamed AbouAish

Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes pp. 315-332

Dong Jenn Yang

Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece pp. 333-352

Iordanis Kotzaivazoglou, Leonidas Hatzithomas and Eirini Tsichla

Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners pp. 353-370

Elena Kossmann and Mónica Gómez-Suárez

Fostering organizational change through co-production. Insights from an Italian experience pp. 371-391

Rocco Palumbo, Stefania Vezzosi, Paola Picciolli, Alessandro Landini, Carmela Annarumma and Rosalba Manna

Increasing charitable donation intentions with preliminary importance ratings pp. 393-411

Russell N. James

Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute pp. 413-429

Eduardo Dias Coutinho and Paulo Roberto Costa Vieira

Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil pp. 431-431

Gustavo Rosa Borges, Maria José Carvalho Souza Domingues and Rita de Cássia da Silveira Cordeiro

2018, volume 15, articles 2

Communicating green fashion across different cultures and geographical regions pp. 127-141

Corinna Dickenbrok and Luis F. Martinez

Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil pp. 143-160

Alexandre dos Santos Cerqueira and Emerson Mainardes

Consumer perceptions and corporate social responsibility: what we know so far pp. 161-187

Mohammad Nurunnabi, Yazeed Alfakhri and Demah H. Alfakhri

Why Canadians give to charity: an extended theory of planned behaviour model pp. 189-204

Robert Mittelman and José Rojas-Méndez

Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention pp. 205-234

Milad Kalantari Shahijan, Sajad Rezaei and Vinitha Padmanabhan Guptan

Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution pp. 235-252

Ana Teixeira, Marisa R. Ferreira, Aldina Correia and Vanda Lima

2018, volume 15, articles 1

How proof of previous donations influences compliance with a donation request: three field experiments pp. 1-8

Céline Jacob, Nicolas Guéguen and Gaëlle Boulbry

Multichannel strategies in public services: levels of satisfaction and citizens’ preferences pp. 9-24

Manuel Rey-Moreno, Cayetano Medina-Molina and Ramón Barrera-Barrera

Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions pp. 25-47

Jundong Hou, Chi Zhang and Robert Allen King

License to bully: rites of passage in higher education pp. 49-66

Ana Cristina Silva, Minoo Farhangmehr and Marjan Sara Jalali

Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach pp. 67-86

Edouard Novatorov

Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust pp. 87-104

Nuno Tiago Baptista and Ricardo Rodrigues

Good deeds revisited: motivation and boundary spanning in formal volunteering pp. 105-126

Meike Rombach, Eunkyung Kang and Vera Bitsch

2017, volume 14, articles 4

An approach to market orientation in the basic units of public action pp. 409-426

Jon Morandeira Arca, Victoria De Elizagarate Gutiérrez and Irati Labaien Egiguren

Evolution of a framework of co-creation in political marketing: select cases pp. 427-445

Shiksha Kushwah, Deep Shree and Mahim Sagar

Place branding & place marketing 1976–2016: A multidisciplinary literature review pp. 447-473

Renaud Vuignier

The relevance of cause-related marketing to post-purchase guilt alleviation pp. 475-494

Susana Silva and Carla Carvalho Martins

Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective pp. 495-512

Charles Jebarajakirthy, Paramaporn Thaichon and Achchuthan Sivapalan

Does corporate social responsibility contribute to strengthen brand equity? An empirical study pp. 513-533

Subhajit Bhattacharya

Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement pp. 535-565

Luis Doña-Toledo, Teodoro Luque-Martínez and Salvador Barrio-García

2017, volume 14, articles 3

Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources” pp. 271-287

Rocco Palumbo

Application of structural analysis for local development in the center region of Valle del Cauca, Colombia pp. 289-320

Verena González-Cabo, Luis Fernando Cruz-Caicedo, Magdalida Murgueitio, Edy Lorena Burbano-Vallejo and Eugenio Moreno

Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations pp. 321-340

Larissa M. Sundermann, Silke Boenigk and Jurgen Willems

Role of celebrity in cause related marketing pp. 341-357

N. Thamaraiselvan, B. Senthil Arasu and J. Daniel Inbaraj

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing pp. 359-374

Walter Wymer and Mohammad Muzahid Akbar

Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context pp. 375-390

José Luis Vázquez-Burguete, César Sahelices-Pinto and Ana Lanero-Carrizo

The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions pp. 391-407

Tamás Józsa

2017, volume 14, articles 2

Improving the quality of empirical nonprofit research: the focal constructs and their measures pp. 137-148

Walter Wymer

E-government: a citizen relationship marketing analysis (IRPN-D-16-00005) pp. 149-178

Bernd W. Wirtz, Linda Mory, Robert Piehler and Peter Daiser

Socially responsible markets involved in the consumer-organization identification process pp. 179-196

Carmen Berné-Manero, Marta Pedraja-Iglesias and Pilar Ramo-Sáez

Psychological distance and perceived consumer effectiveness in a cause-related marketing context pp. 197-215

Jeff Wiebe, Debra Z. Basil and Mary Runté

Impact of students’ experiences on brand image perception: the case of Vietnamese higher education pp. 217-251

Vo Thi Ngoc Thuy and Hoang Doan Phuong Thao

Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty pp. 253-268

Carmen Pérez-Cabañero, Amparo Cervera-Taulet and Walesska Schlesinger

Analysis of implementation intentions in healthy eating pp. 269-270

Irene Vilà

2017, volume 14, articles 1

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention pp. 1-18

Jayesh D. Patel, Dharmesh D. Gadhavi and Yupal S. Shukla

Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study pp. 19-34

Walter Wymer and Sharyn R. Rundle-Thiele

Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives pp. 35-56

Sebastian Martin

Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China pp. 57-71

Ahmad Nawaz Zaheer and Audil Rashid

Conceptualizing social entrepreneurship: perspectives from the literature pp. 73-93

Joao Ferreira, Cristina I. Fernandes, Marta Peres-Ortiz and Helena Alves

Influencing factors on citizen safety perception: systems and broken windows theories pp. 95-111

Luis Camilo Ortigueira-Sánchez

“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations pp. 113-135

Magdalena Cismaru and Kate Nimegeers