“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations

Magdalena Cismaru () and Kate Nimegeers
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Magdalena Cismaru: University of Regina
Kate Nimegeers: University of Regina

International Review on Public and Nonprofit Marketing, 2017, vol. 14, issue 1, No 7, 113-135

Abstract: Abstract We examine recommendations provided in campaigns against texting while driving by identifying and gathering on-line materials from the USA, Canada, Australia, and the UK. We apply factors from the Extended Parallel Process Model to evaluate these campaigns because EPPM supports that easy to follow recommendations will help drivers abstain from texting, which is vital in encouraging behavior change. Our review represents a qualitative analysis of the recommendations provided in fourteen campaigns and describes key themes, messages, and target population. In addition, our review discusses how recommendations agree with the Extended Parallel Process Model and what can be done to make them more persuasive.

Keywords: Distracted driving; Texting while driving; Extended parallel process model; Recommendations (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/s12208-016-0166-7

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