Eating styles of young females in Azerbaijan

Veronika Keller (), Adrienn Dernóczy-Polyák and Rugiyya Alasgarova
Additional contact information
Veronika Keller: Széchenyi István University
Adrienn Dernóczy-Polyák: Széchenyi István University
Rugiyya Alasgarova: Széchenyi István University

International Review on Public and Nonprofit Marketing, 2019, vol. 16, issue 1, No 3, 43-60

Abstract: Abstract An epidemic of twenty-first century is overweight and obesity which is a consequence of inappropriate eating habits and sedentary lifestyle. Relying on statistical data overweight and obesity is a serious problem for young people, since the ratio of obese young people (below 35) is constantly increasing in the developed regions of the world. In an empirical research 419 adult females between 24 and 38 were questioned. The aim of the research was to segment Azerbaijan females belonging to Generation Y based on their eating behaviour. In order to measure eating behaviour the shorter version of Three Factor Eating Questionnaire (TFEQ-R 18) including 18 items was used. Relying on the results three main consumer groups can be distinguished, namely functional eaters (36.3%), conscious eaters (27.2%) and emotional and hedonic eaters (36.5%). Functional eaters have average level of income and bachelor degree. They are typically single. They do moderate physical activity and have normal weight based on their BMI. Conscious eaters have high level of income (over the average) and bachelor or master degree. The ratio of married and single women is almost the same among them. They do regularly sport, mainly once a week, or at least three times a week. They can be characterized by underweight or normal body weight. Emotional and hedonic eaters have low income level and associate or bachelor degree. They are single. They follow sedentary lifestyle; none of them do high level of physical activity and they have problems with their weight (overweight or obesity). Segmenting customers based on their eating styles are really useful for health sector, especially doctors, dietetics and psychologists since they can plan their assortment based on customers’ needs or plan a personal diet.

Keywords: Generation Y; TFEQ-R 18; Emotional eating; Cognitive restrained; Uncontrolled eating; Clustering (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12208-019-00218-2 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-019-00218-2

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-019-00218-2

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().