Place branding: revealing the neglected role of agro food products

Celso Lopes (), João Leitão and Juan Rengifo-Gallego ()
Additional contact information
Celso Lopes: University of Extremadura
Juan Rengifo-Gallego: University of Extremadura

International Review on Public and Nonprofit Marketing, 2018, vol. 15, issue 4, No 4, 497-530

Abstract: Abstract This study reviews the literature on the subject of place branding, in order to understand how this practice has provided a synergistic association between territorial brands and agro-food products from certain places. An empirical analysis of references resulting from a search in three databases allowed identification and selection of 261 studies, indexed in the SCImago Journal Rank (SJR), on the subject of place branding, and they were classified in seven different categories. The results reveal that the association between place branding and agro-food products can generate synergistic effects for the parties involved. This relationship is found to be dominant in previous studies analysed, identifying 19 different agro-food products which correspond to a universe of 108 brands and/or names. In addition, various gaps are identified in the literature of reference as well as possible paths to explore the applicability of the place branding concept.

Keywords: Agro-food products; Place; Place branding; Systematic literature review (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://link.springer.com/10.1007/s12208-018-0211-9 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:15:y:2018:i:4:d:10.1007_s12208-018-0211-9

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-018-0211-9

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().