How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership

Said Id Bouichou (), Lei Wang () and Hafiz Muhammad Basit Feroz ()
Additional contact information
Said Id Bouichou: Donghua University
Lei Wang: Donghua University
Hafiz Muhammad Basit Feroz: University of Management and Technology, Sialkot Campus

International Review on Public and Nonprofit Marketing, 2022, vol. 19, issue 2, No 8, 413-446

Abstract: Abstract Corporate social responsibility (CSR) has become a very important topic of discussion for the last couple of decades and several types of research have been conducted on this topic. Many of the previous studies discuss the impact of CSR on organizational outcomes. But this study expanded the CSR concept by investigating the positive effect of employees' perceived CSR on their behavior through moderating effect of responsible leadership (RL). This study is based on a sample gathered from Moroccan hotels which include 422 employees and 109 department managers. For the analysis of our data, we used the structured equation modeling (SEM) technique. The findings of the study reveal that CSR positively affects employee commitment, employee engagement, and employee organizational citizenship behavior respectively. Moreover, the proposed relationships between CSR and employee commitment (EC), employee engagement (EE), and employee organizational citizenship behavior (EOCB) were found to be positively moderated by responsible leadership (RL). So, the findings suggest that under strong responsible leadership, employees are more committed, engaged and show better organizational citizenship behaviors (OCBs). At the end of this study, implications and recommendations for future research are given.

Keywords: Corporate social responsibility; Employee commitment; Employee engagement; Employee organizational citizenship behavior; Responsible leadership (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s12208-021-00309-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:19:y:2022:i:2:d:10.1007_s12208-021-00309-z

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-021-00309-z

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().