Marketing communications and protection motivation theory: Examining consumer decision-making

Magdalena Cismaru () and Anne Lavack

International Review on Public and Nonprofit Marketing, 2006, vol. 3, issue 2, 9-24

Keywords: Protection Motivation Theory (PMT); consumer decision making (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (2)

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DOI: 10.1007/BF02893617

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