International Review on Public and Nonprofit Marketing

2004 - 2026

Current editor(s): Helena Maria Alves

From:
Springer
International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Undated

Capture the hearts to win the minds: cause-related marketing in Egypt , 22 pages

Rana Essam Shazly and Abeer A. Mahrous

Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement , 14 pages

Hyun Ju Jeong and Jihye Kim

Does online media self-regulate consumption behavior of INDIAN youth? , 12 pages

Varun Nayyar and Roopali Batra

Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association , 27 pages

Mercè Sala-Rios, Teresa Torres-Solé and Mariona Farré-Perdiguer

Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site , 22 pages

Sebastian Martin and Birgit Grüb

Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention , 21 pages

Leonilde Conceição Silva, Emerson Mainardes, Arilda Magna Campagnaro Teixeira and Lindemberg Costa Júnior

Content is king but context is queen: how involvement facilittes the impact of website , 15 pages

Saad A. Alhoqail and Kristopher Floyd

Waste not: selling near-expired bread in Indonesia , 17 pages

Chairy Chairy, Chandra Raharja, Jhanghiz Syahrivar and Mahjus Ekananda