Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social

Juan Franco ()

International Review on Public and Nonprofit Marketing, 2004, vol. 1, issue 1, 139-153

Keywords: Marketing social; marketing socioambiental; medio ambiente; biodiversidad; recursos naturales; comportamiento sostenible; Social marketing; socioenvironmental marketing; environment; biodiversity; natural resources; sustainable behaviour (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1007/BF02896622

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