Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing

José Vézquez Burguete ()

International Review on Public and Nonprofit Marketing, 2004, vol. 1, issue 1, 9-34

Keywords: Desarrollo conceptual del Marketing; dimensiones pública y social del marketing; macromarketing; marketing social; marketing público; Marketing conceptual development; marketing public and social dimensions; macromarketing; social marketing; public marketing (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1007/BF02896615

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