Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Gillian Kemp () and Lynne Eagle ()

International Review on Public and Nonprofit Marketing, 2008, vol. 5, issue 2, 117-128

Keywords: Health literacy; Social marketing; Health Communication; Health promotion (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s12208-008-0012-7

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