Keeping both the baby and the bathwater: scoping a new model of political marketing communication

Jenny Lloyd ()

International Review on Public and Nonprofit Marketing, 2009, vol. 6, issue 2, 119-135

Keywords: Political marketing; Political communications; Grounded theory; Marketing communications (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s12208-009-0036-7

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