Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework

Edmund Goh ()

International Review on Public and Nonprofit Marketing, 2009, vol. 6, issue 2, 99-108

Keywords: Elicitation studies; Theory of planned behaviour; Public education; Education marketing (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s12208-009-0024-y

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