Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals

Jorge Riveros Sudy ()

International Review on Public and Nonprofit Marketing, 2009, vol. 6, issue 2, 183 pages

Keywords: Cases of study; Chilean public health services; First generation marketing; Public marketing; Satisfaction; Service quality; Second generation marketing; Provider-user comparative; User orientation (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/s12208-009-0034-9

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