Corporate social responsibility influencing sustainability within the retail industry: a bibliometric analysis using R

Aditya Kumar Divyam (), Lokesh Jasrai () and Vishwas Gupta ()
Additional contact information
Aditya Kumar Divyam: Lovely Professional University
Lokesh Jasrai: Lovely Professional University
Vishwas Gupta: SCMS Noida

International Review on Public and Nonprofit Marketing, 2025, vol. 22, issue 4, No 9, 995-1022

Abstract: Abstract This study delves into the evolving landscape of corporate social responsibility and sustainability in the retail sector with the aim to explore the extent of research progress in this domain and anticipate future research directions. Employing the systematic literature review coupled with comprehensive bibliometric analysis, conducted with the help of the RStudio, allows the researchers to examine the existing body of literature and map the scholarly environment surrounding the field of CSR and sustainability in the retail industry. The findings indicate that the research has grown significantly in the last decade, driven by global policies and consumer pressure. The key themes emanating from this study are the supply chain sustainability, ethics, consumer trust, and integration of the concepts of environmental, social, and governance framework. The four research clusters identified in the study are supply chain and corporate sustainability, responsibility and human rights, retail dynamics and consumer trust. They are indicative of a multidisciplinary approach to sustainable consumption, transparency, and circular economy business models. The study identifies the need of retailers to adhere to global sustainability practices i.e. UN sustainable development goals and EU corporate sustainability reporting directive. The research also points out the opportunities that exist with technology and creation of synergies among the stakeholders in a bid of enhancing improved sustainability outcomes. This research has provided the basis of additional scholarly work in this developing field by synthesizing existing research and identification of knowledge gaps.

Keywords: Bibliometric analysis; Corporate social responsibility; Retail industry; Sustainability; Systematic literature review (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12208-025-00450-z Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:22:y:2025:i:4:d:10.1007_s12208-025-00450-z

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-025-00450-z

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().