The generosity ecosystem framework (GEF): a comprehensive approach to giving

Rodoula H. Tsiotsou () and Tali Seger-Guttmann ()
Additional contact information
Rodoula H. Tsiotsou: University of Macedonia
Tali Seger-Guttmann: Ruppin Academic Center

International Review on Public and Nonprofit Marketing, 2025, vol. 22, issue 3, No 1, 489-515

Abstract: Abstract Generosity plays a crucial role in addressing economic and social inequalities worldwide. Generosity research has garnered attention from various disciplines; however, to date, it has largely taken a piecemeal approach, focusing on either the generous individual or the recipient. Aiming to fill this gap, we conducted an extensive literature review on generosity and developed the proposed Generosity Ecosystem Framework (GEF). GEF analyzes the interactions and influences of various actors and their outcomes at different ecosystem levels (micro, meso, and macro). The interchange between the micro, meso, and macro levels creates a dynamic ecosystem where generosity is cultivated. Individual actions inspire community engagement, and vice versa, whereas organizational collaborations amplify these efforts within a supportive societal framework. Understanding these interrelations is vital for developing effective strategies to promote generosity at all ecosystem levels. GEF contributes to the nonprofit marketing, service, and business literature by reducing conceptual ambiguity, providing a theoretical foundation for future research, and enabling actionable decisions.

Keywords: Generosity; Altruism; Philanthropy; Giving; Donation; Ecosystem; Well-being (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12208-025-00435-y Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:22:y:2025:i:3:d:10.1007_s12208-025-00435-y

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-025-00435-y

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().