Do occupations matter in motivations to volunteer?

Muge Ozman, Cédric Gossart () and Nicolas Jullien
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Muge Ozman: Université Paris-Saclay, Univ Evry, IMT-BS, LITEM
Cédric Gossart: Université Paris-Saclay, Univ Evry, IMT-BS, LITEM

International Review on Public and Nonprofit Marketing, 2024, vol. 21, issue 3, No 1, 539-564

Abstract: Abstract People are largely heterogeneous when it comes to their motivations to volunteer. Previous research explained this heterogeneity by individual predispositions and contextual factors. In this paper, we investigate the extent to which peoples’ occupations can explain differences in their volunteering motivations. Our empirical analysis relies upon 7,725 open texts written by volunteers living in France about why they wish to volunteer. Our results reveal that providing resources and skills is a significant motivation to volunteer, all occupations combined. However, altruistic and social motives differ between occupations. After eliciting these results for each occupation, we discuss their implications for NPO’s volunteer management.

Keywords: Volunteering; Motivations; Occupations; Digital platforms; VFI (search for similar items in EconPapers)
Date: 2024
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DOI: 10.1007/s12208-023-00394-2

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