Is roundup donation request always preferred: a case for checkout charity

Neel Das (), Lubna Nafees (), Unal O. Boya () and Anindita Das ()
Additional contact information
Neel Das: Appalachian State University
Lubna Nafees: Appalachian State University
Unal O. Boya: Appalachian State University
Anindita Das: Appalachian State University

International Review on Public and Nonprofit Marketing, 2024, vol. 21, issue 3, No 5, 645-658

Abstract: Abstract This research attempts to build a basic framework for understanding a fast-growing but little-investigated prosocial solicitation, checkout charity, by looking at round-up or a flat amount donate request, a priori liking of the charity, checkout mode (self-service or cashier), and presence of others (friends or strangers). Three scenario-based lab experiments were conducted. A clear preference for roundup donation request exists only when the scenario in the experiment mentioned that the charity was not particularly liked and checkout was done by the cashier (versus a self-checkout machine). Investigating the cashier condition further, the preference for a roundup request is only exhibited when the scenario mentioned that the charity was not particularly liked and strangers (versus friends) were present during the solicitation.

Keywords: Roundup donation; Checkout charity; Impression management; Charitable donations (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://link.springer.com/10.1007/s12208-024-00397-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:irpnmk:v:21:y:2024:i:3:d:10.1007_s12208-024-00397-7

Ordering information: This journal article can be ordered from
http://www.springer.com/business/journal/12208

DOI: 10.1007/s12208-024-00397-7

Access Statistics for this article

International Review on Public and Nonprofit Marketing is currently edited by Helena Maria Alves

More articles in International Review on Public and Nonprofit Marketing from Springer, International Association of Public and Non-Profit Marketing
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().