Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

Rebecca Hamilton ()
Additional contact information
Rebecca Hamilton: Georgetown University

Journal of the Academy of Marketing Science, 2016, vol. 44, issue 3, No 1, 285 pages

Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (33)

Downloads: (external link)
http://link.springer.com/10.1007/s11747-016-0476-7 Abstract (text/html)
Access to the full text of the articles in this series is restricted.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:joamsc:v:44:y:2016:i:3:d:10.1007_s11747-016-0476-7

Ordering information: This journal article can be ordered from
https://www.springer ... gement/journal/11747

DOI: 10.1007/s11747-016-0476-7

Access Statistics for this article

Journal of the Academy of Marketing Science is currently edited by John Hulland, Anne Hoekman and Mark Houston

More articles in Journal of the Academy of Marketing Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().