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Journal of the Academy of Marketing Science

2016 - 2024

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 52, issue 1, 2024

Uncertainty marketing tactics: An overview and a unifying framework pp. 1-22 Downloads
Aleksandra Kovacheva and Hristina Nikolova
Correction to: Uncertainty marketing tactics: An overview and a unifying framework pp. 23-23 Downloads
Aleksandra Kovacheva and Hristina Nikolova
Access-based customer journeys pp. 24-43 Downloads
Lez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, Lagnajita Chatterjee and Delphine Dion
Brand loyalty in the face of stockouts pp. 44-74 Downloads
Uzma Khan and Alexander DePaoli
Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions pp. 75-96 Downloads
Li Yan, Hean Tat Keh and Kyle B. Murray
Do consumers benefit from national-brand listings by hard discounters? pp. 97-118 Downloads
Inge Geyskens, Barbara Deleersnyder, Marnik G. Dekimpe and Didi Lin
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth pp. 119-139 Downloads
Tobias Maiberger, David Schindler and Nicole Koschate-Fischer
Immunizing customers against negative brand-related information pp. 140-163 Downloads
Omar Merlo, Andreas B. Eisingerich and Wayne D. Hoyer
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing pp. 164-195 Downloads
Stella Yiyan Li, Antje R. H. Graul and John Jianjun Zhu
Personalized email marketing in loyalty programs: The role of multidimensional construal levels pp. 196-216 Downloads
Junzhou Zhang and Yuping Liu-Thompkins
What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers pp. 217-238 Downloads
Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle and Murali Mantrala
Correction to: What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers pp. 239-239 Downloads
Els Breugelmans, Marleen Hermans, Manfred Krafft, Mirja Kroschke, Felix Lehmkuhle and Murali Mantrala
What is the impact of a conflict delisting on firm value? An investigation of the role of conflict and firm characteristics pp. 240-259 Downloads
Marleen Hermans, Néomie Raassens and Kathleen Cleeren

Volume 51, issue 6, 2023

The ubiquity of scarcity pp. 1191-1196 Downloads
Russell W. Belk, Gopal Das and Shailendra Pratap Jain
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps pp. 1197-1202 Downloads
Caroline Roux, Kelly Goldsmith and Christopher Cannon
On the strategic use of product scarcity in marketing pp. 1203-1213 Downloads
Rebecca W. Hamilton and A. R. Shaheen Hosany
The effect of financial scarcity on discretionary spending, borrowing, and investing pp. 1214-1243 Downloads
Gülen Sarial‑Abi, Aulona Ulqinaku, Giampaolo Viglia and Gopal Das
Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing pp. 1244-1244 Downloads
Gülen Sarial-Abi, Aulona Ulqinaku, Giampaolo Viglia and Gopal Das
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort pp. 1245-1265 Downloads
Freeman Wu, Martin Reimann, Gratiana Pol and C. Whan Park
Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms pp. 1266-1283 Downloads
Malika Malika and Durairaj Maheswaran
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores pp. 1284-1304 Downloads
Laura Henkel and Waldemar Toporowski
Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations pp. 1305-1326 Downloads
Oanh Dinh Yen Nguyen, Tania Bucic, Liem Viet Ngo and Harmen Oppewal
An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market pp. 1327-1350 Downloads
Masakazu Ishihara, Minjung Kwon and Makoto Mizuno
Family responses to resource scarcity pp. 1351-1381 Downloads
A. R. Shaheen Hosany and Rebecca W. Hamilton

Volume 51, issue 5, 2023

Effectiveness of engagement initiatives across engagement platforms: A meta-analysis pp. 941-965 Downloads
Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock and Dhruv Grewal
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy pp. 966-989 Downloads
Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson and Jana-Kristin Prigge
How attributions of coproduction motives shape customer relationships over time pp. 990-1018 Downloads
Pascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons and Jan Wieseke
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry pp. 1019-1045 Downloads
Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand and Michel Clement
Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance pp. 1046-1074 Downloads
Christian Homburg and Moritz Tischer
Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? pp. 1075-1097 Downloads
Lane Peterson Fronczek, Martin Mende, Maura L. Scott, Gergana Y. Nenkov and Anders Gustafsson
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchising pp. 1098-1117 Downloads
Anna Sadovnikova, Manish Kacker and Saurabh Mishra
Executive confidence and myopic marketing management pp. 1118-1142 Downloads
Tuck Siong Chung, Angie Low and Roland T. Rust
Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty pp. 1143-1164 Downloads
Alexander B. Pratt, Stacey G. Robinson, Clay M. Voorhees, Joyce (Feng) Wang and Michael D. Giebelhausen
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa pp. 1165-1183 Downloads
Marcia F. Kwaramba, Srinivas Sridharan and Felix T. Mavondo
Using a strobelight analysis to examine relationship inconsistency pp. 1184-1189 Downloads
Alec Pappas, Charles F. Hofacker and Willy Bolander

Volume 51, issue 4, 2023

The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences pp. 747-756 Downloads
Stephanie M. Noble and Martin Mende
From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing pp. 757-766 Downloads
Martin Mende, Stephanie M. Noble and Thomas Sugar
Robots do not judge: service robots can alleviate embarrassment in service encounters pp. 767-784 Downloads
Jana Holthöwer and Jenny Doorn
AI increases unethical consumer behavior due to reduced anticipatory guilt pp. 785-801 Downloads
TaeWoo Kim, Hyejin Lee, Michelle Yoosun Kim, SunAh Kim and Adam Duhachek
The effect of implementing chatbot customer service on stock returns: an event study analysis pp. 802-822 Downloads
Darima Fotheringham and Michael A. Wiles
Voice bots on the frontline: Voice-based interfaces enhance flow-like consumer experiences & boost service outcomes pp. 823-842 Downloads
Naim Zierau, Christian Hildebrand, Anouk Bergner, Francesc Busquet, Anuschka Schmitt and Jan Marco Leimeister
How artificiality and intelligence affect voice assistant evaluations pp. 843-866 Downloads
Abhijit Guha, Timna Bressgott, Dhruv Grewal, Dominik Mahr, Martin Wetzels and Elisa Schweiger
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices pp. 867-888 Downloads
Francesca Bonetti, Matteo Montecchi, Kirk Plangger and Hope Jensen Schau
Social interactions in the metaverse: Framework, initial evidence, and research roadmap pp. 889-913 Downloads
Thorsten Hennig-Thurau, Dorothea N. Aliman, Alina M. Herting, Gerrit P. Cziehso, Marc Linder and Raoul V. Kübler
Trust in blockchain-enabled exchanges: Future directions in blockchain marketing pp. 914-939 Downloads
Teck Ming Tan and Saila Saraniemi

Volume 51, issue 3, 2023

From tablet to table: How augmented reality influences food desirability pp. 503-529 Downloads
William Fritz, Rhonda Hadi and Andrew Stephen
Examining post-purchase consumer responses to product automation pp. 530-550 Downloads
Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough and Mohammad “Mike” Saljoughian
The effect of positive anticipatory utility on product pre‑order evaluations and choices pp. 551-569 Downloads
Amaradri Mukherjee, Ronn J. Smith and Scot Burton
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations pp. 570-597 Downloads
Davide Christian Orazi, Bhoomija Ranjan and Yimin Cheng
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years pp. 598-616 Downloads
Jonathan Luffarelli, Sebastiano A. Delre and Polina Landgraf
A taxonomy of marketing organizations pp. 617-635 Downloads
Leigh McAlister, Frank Germann, Natalie Chisam, Pete Hayes, Adriana Lynch and Bill Stewart
Hideous but worth it: Distinctive ugliness as a signal of luxury pp. 636-657 Downloads
Ludovica Cesareo, Claudia Townsend and Eugene Pavlov
The design of B2B customer references: A signaling theory perspective pp. 658-674 Downloads
D. Eric Boyd, F. Javier Sese and Sebastian Tillmanns
What’s not to like? Negations in brand messages increase consumer engagement pp. 675-694 Downloads
Todd Pezzuti and James M. Leonhardt
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions pp. 695-715 Downloads
Paolo Antonetti and Ilaria Baghi
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude pp. 716-745 Downloads
Kirk Kristofferson and Lea Dunn
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control pp. 746-746 Downloads
David I. Gilliland

Volume 51, issue 2, 2023

Exclusivity strategies for digital products across digital and physical markets pp. 245-265 Downloads
Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers and Ole Kleinen
The effect of disease anthropomorphism on compliance with health recommendations pp. 266-285 Downloads
Lili Wang, Maferima Touré-Tillery and Ann L. McGill
You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades pp. 286-309 Downloads
Janina Garbas, Sebastian Schubach, Martin Mende, Maura L. Scott and Jan H. Schumann
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis pp. 310-333 Downloads
Peng Vincent Zhang, Seoyoung Kim and Anindita Chakravarty
Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention pp. 334-371 Downloads
Lily (Xuehui) Gao, Evert Haan, Iguácel Melero-Polo and F. Javier Sese
The impact of voluntary sustainability reporting on firm value: Insights from signaling theory pp. 372-392 Downloads
Wesley Friske, Seth A. Hoelscher and Atanas Nik Nikolov
Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry pp. 393-417 Downloads
Nico Wiegand, Yuri Peers and Alexander Bleier
Narrative curation and stewardship in contested marketspaces pp. 418-443 Downloads
Matthew M. Mars, Hope Jensen Schau and Tyler E. Thorp
To exploit or explore? The impact of crowdfunding project descriptions and backers’ power states on funding decisions pp. 444-462 Downloads
Yufei Zhang, Thomas E. DeCarlo, Andrew S. Manikas and Abhi Bhattacharya
Income inequality and consumer preference for private labels versus national brands pp. 463-479 Downloads
Didem Kurt and Francesca Gino
The opportunities and costs of highly involved organizational buyers pp. 480-501 Downloads
Colleen E. McClure, Justin M. Lawrence, Todd J. Arnold and Lisa K. Scheer
Correction to: Contained: Why it’s better to display some products without a package pp. 502-502 Downloads
Courtney Szocs, Sara Williamson and Adam Mills

Volume 51, issue 1, 2023

Introducing another new JAMS Co-Editor pp. 1-1 Downloads
John Hulland
Emergence in marketing: an institutional and ecosystem framework pp. 2-22 Downloads
Stephen L. Vargo, Linda Peters, Hans Kjellberg, Kaisa Koskela-Huotari, Suvi Nenonen, Francesco Polese, Debora Sarno and Claudia Vaughan
Moving the stakeholder journey forward pp. 23-49 Downloads
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava and Moira K. Clark
The value of context-specific studies for marketing pp. 50-65 Downloads
Stefan Stremersch, Jorge Gonzalez, Albert Valenti and Julian Villanueva
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control pp. 66-85 Downloads
David I. Gilliland
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis pp. 86-113 Downloads
Jan-Benedict E. M. Steenkamp and Alberto Maydeu-Olivares
Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services pp. 114-131 Downloads
Janek Meyn, Michael Kandziora, Sönke Albers and Michel Clement
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying pp. 132-152 Downloads
Marie Louise Radanielina Hita, Yany Grégoire, Bruno Lussier, Simon Boissonneault, Christian Vandenberghe and Sylvain Sénécal
Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France pp. 153-173 Downloads
Pierre Chandon and Romain Cadario
Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing pp. 174-197 Downloads
Young Woong Park, Glenn B. Voss and Zannie Giraud Voss
What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies pp. 198-221 Downloads
Li Chen, Yajie Yan and Andrew N. Smith
The Journal of the Academy of Marketing Science at 50: A historical analysis pp. 222-243 Downloads
Abhishek Borah, Francesca Bonetti, Angelito Calma and José Martí-Parreño
Page updated 2024-02-20