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Journal of the Academy of Marketing Science

2016 - 2020

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 48, issue 6, 2020

Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective pp. 1053-1074 Downloads
Ryan Mullins, Bulent Menguc and Nikolaos G. Panagopoulos
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size pp. 1075-1094 Downloads
Jun Yao, Harmen Oppewal and Di Wang
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior pp. 1095-1115 Downloads
Tobias Kraemer, Welf H. Weiger, Matthias H. J. Gouthier and Maik Hammerschmidt
Consumer arrogance and word-of-mouth pp. 1116-1137 Downloads
Ayalla Ruvio, Richard P. Bagozzi, G. Tomas M. Hult and Richard Spreng
The interplay between business and personal trust on relationship performance in conditions of market turbulence pp. 1138-1155 Downloads
Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse and Shrihari Sridhar
Using product development information to spur the adoption of continuous improvement products pp. 1156-1173 Downloads
Nga N. Ho-Dac, Minu Kumar and Rebecca J. Slotegraaf
Successive product generations: financial implications of industry release rhythm alignment pp. 1174-1191 Downloads
Torsten Bornemann, Cornelia Hattula and Stefan Hattula
Brand relevance and the effects of product proliferation across product categories pp. 1192-1210 Downloads
Yanhui Zhao, Yufei Zhang, Joyce (Feng) Wang, Wyatt A. Schrock and Roger J. Calantone
Customer engagement in social media: a framework and meta-analysis pp. 1211-1228 Downloads
Fernando Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio and Barry J. Babin
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions pp. 1229-1253 Downloads
Ya You, Shuba Srinivasan, Koen Pauwels and Amit Joshi
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters pp. 1254-1256 Downloads
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and Peeter W. J. Verlegh

Volume 48, issue 5, 2020

Introduction to the business model innovations in emerging markets special issue pp. 813-814 Downloads
John Hulland and Mark Houston
New perspectives on business model innovations in emerging markets pp. 815-825 Downloads
V. Kumar and Rajendra Srivastava
A theoretical model of the formation and dissolution of emerging market international marketing alliances pp. 826-847 Downloads
Kiran Pedada, S. Arunachalam and Mayukh Dass
Leveraging service recovery strategies to reduce customer churn in an emerging market pp. 848-868 Downloads
Sourav Bikash Borah, Srinivas Prakhya and Amalesh Sharma
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets pp. 869-890 Downloads
Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya and Markus Taube
Employee-level open innovation in emerging markets: linking internal, external, and managerial resources pp. 891-913 Downloads
Yuosre F. Badir, Björn Frank and Marcel Bogers
New product introductions for low-income consumers in emerging markets pp. 914-940 Downloads
S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj and Rodrigo Guesalaga
Understanding the feasibility and value of grassroots innovation pp. 941-965 Downloads
Shaphali Gupta
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa pp. 966-986 Downloads
Peng Zou, Qi Wang, Jinhong Xie and Chenxi Zhou
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation pp. 987-1008 Downloads
Verdiana Giannetti and Gaia Rubera
Reverse innovation: a conceptual framework pp. 1009-1029 Downloads
Suresh Malodia, Shaphali Gupta and Anand Kumar Jaiswal
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda pp. 1030-1052 Downloads
Venkatesh Shankar and Unnati Narang

Volume 48, issue 4, 2020

Sponsorship-linked marketing: research surpluses and shortages pp. 607-629 Downloads
T. Bettina Cornwell and Youngbum Kwon
Customer experience: fundamental premises and implications for research pp. 630-648 Downloads
Larissa Becker and Elina Jaakkola
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage pp. 649-669 Downloads
Markus Blut and Cheng Wang
Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters pp. 670-694 Downloads
Pravin Nath and Neeraj Bharadwaj
How and when weather boosts consumer product valuation pp. 695-711 Downloads
Tobias Schlager, Emanuel de Bellis and JoAndrea Hoegg
Communicating brand biographies effectively: the role of communication source pp. 712-733 Downloads
Ali Tezer, H. Onur Bodur and Bianca Grohmann
Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences pp. 734-752 Downloads
Fabian Bill, Sven Feurer and Martin Klarmann
Competitive advertising strategies for programmatic television pp. 753-775 Downloads
Ivan A. Guitart, Guillaume Hervet and Sarah Gelper
The impact of value-related crises on price and product-performance elasticities pp. 776-794 Downloads
Raoul V. Kübler, Michael Langmaack, Sönke Albers and Wayne D. Hoyer
Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership pp. 795-811 Downloads
Annika Wiecek, Daniel Wentzel and Aras Erkin

Volume 48, issue 3, 2020

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing pp. 351-359 Downloads
John Hulland and Mark B. Houston
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis pp. 360-383 Downloads
Iina Ikonen, Francesca Sotgiu, Aylin Aydinli and Peeter W. J. Verlegh
Impulse buying: a meta-analytic review pp. 384-404 Downloads
Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao and Dhruv Grewal
Components of visual perception in marketing contexts: a conceptual framework and review pp. 405-421 Downloads
Kevin L. Sample, Henrik Hagtvedt and S. Adam Brasel
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation pp. 422-448 Downloads
Ana Babić Rosario, Kristine Valck and Francesca Sotgiu
Behavioral biases in marketing pp. 449-477 Downloads
Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich and Narine Yegoryan
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters pp. 478-498 Downloads
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen and Peeter W. J. Verlegh
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias pp. 499-518 Downloads
Jonas Schmidt and Tammo H. A. Bijmolt
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights pp. 519-542 Downloads
Mansur Khamitov, Yany Grégoire and Anshu Suri
Customer satisfaction and firm performance: insights from over a quarter century of empirical research pp. 543-564 Downloads
Ashley S. Otto, David M. Szymanski and Rajan Varadarajan
Understanding and managing customer relational benefits in services: a meta-analysis pp. 565-583 Downloads
Dwayne D. Gremler, Yves Vaerenbergh, Elisabeth C. Brüggen and Kevin P. Gwinner
Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations pp. 584-605 Downloads
Johannes Auer and Dominik Papies

Volume 48, issue 2, 2020

Seeing eye to eye: social augmented reality and shared decision making in the marketplace pp. 143-164 Downloads
Tim Hilken, Debbie I. Keeling, Ko Ruyter, Dominik Mahr and Mathew Chylinski
Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations pp. 165-185 Downloads
Sascha Alavi, Johannes Habel, Marco Schwenke and Christian Schmitz
Product set granularity and consumer response to recommendations pp. 186-202 Downloads
Dimitrios Tsekouras, Benedict Dellaert, Bas Donkers and Gerald Häubl
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence pp. 203-221 Downloads
Chun-Tuan Chang and Xing-Yu (Marcos) Chu
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews pp. 222-245 Downloads
Jan-Hinrich Meyer, Ko Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Isobel Keeling and Scott Motyka
The impact of unprofitable customer management strategies on shareholder value pp. 246-269 Downloads
Hui Feng, Neil A. Morgan and Lopo L. Rego
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry pp. 270-287 Downloads
Joaquin Sanchez, Carmen Abril and Michael Haenlein
When less is more: the downside of customer knowledge sharing in new product development teams pp. 288-307 Downloads
Yihui (Elina) Tang and Detelina Marinova
Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures pp. 308-330 Downloads
Hans-Jörg Winkler, Verena Rieger and Andreas Engelen
Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection pp. 331-349 Downloads
Xu (Vivian) Zheng, Xiaoling Li, Xingyao Ren and Zhilin Yang

Volume 48, issue 1, 2020

The future of technology and marketing: a multidisciplinary perspective pp. 1-8 Downloads
Dhruv Grewal, John Hulland, Praveen K. Kopalle and Elena Karahanna
Emerging technologies and analytics for a new era of value-centered marketing in healthcare pp. 9-23 Downloads
Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao and P. K. Kannan
How artificial intelligence will change the future of marketing pp. 24-42 Downloads
Thomas Davenport, Abhijit Guha, Dhruv Grewal and Timna Bressgott
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing pp. 43-63 Downloads
Felipe Thomaz, Carolina Salge, Elena Karahanna and John Hulland
Personalized mobile marketing strategies pp. 64-78 Downloads
Siliang Tong, Xueming Luo and Bo Xu
The future of social media in marketing pp. 79-95 Downloads
Gil Appel, Lauren Grewal, Rhonda Hadi and Andrew T. Stephen
The future of in-store technology pp. 96-113 Downloads
Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen and Jens Nordfalt
How legacy firms can embrace the digital ecosystem via digital customer orientation pp. 114-131 Downloads
Praveen K. Kopalle, V. Kumar and Mohan Subramaniam
Technology-enabled interactions in digital environments:a conceptual foundation for current and future research pp. 132-136 Downloads
Manjit S. Yadav and Paul A. Pavlou
Explainable AI: from black box to glass box pp. 137-141 Downloads
Arun Rai
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