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Journal of the Academy of Marketing Science

2016 - 2022

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Volume 50, issue 6, 2022

The future of digital technologies in marketing: A conceptual framework and an overview pp. 1125-1134 Downloads
Kirk Plangger, Dhruv Grewal, Ko Ruyter and Catherine Tucker
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products pp. 1135-1152 Downloads
Lidan Xu and Ravi Mehta
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features pp. 1153-1175 Downloads
Ertugrul Uysal, Sascha Alavi and Valéry Bezençon
Artificial intelligence focus and firm performance pp. 1176-1197 Downloads
Sagarika Mishra, Michael T. Ewing and Holly B. Cooper
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience pp. 1198-1218 Downloads
Yuping Liu-Thompkins, Shintaro Okazaki and Hairong Li
Hey, Alexa! What attributes of Skills affect firm value? pp. 1219-1235 Downloads
Navid Bahmani, Amit Bhatnagar and Dinesh Gauri
Search modality effects: merely changing product search modality alters purchase intentions pp. 1236-1256 Downloads
Dan King, Sumitra Auschaitrakul and Chia-Wei Joy Lin
How consumer digital signals are reshaping the customer journey pp. 1257-1276 Downloads
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni and Felipe Thomaz
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations pp. 1277-1298 Downloads
Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha and Rajendra Srivastava
Digital technologies: tensions in privacy and data pp. 1299-1323 Downloads
Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven and Robert W. Palmatier
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing pp. 1324-1350 Downloads
Venkatesh Shankar and Sohil Parsana

Volume 50, issue 5, 2022

Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships pp. 889-914 Downloads
Sebastian Forkmann, Jonathan Webb, Stephan C. Henneberg and Lisa K. Scheer
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges pp. 915-940 Downloads
Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong and Son K. Lam
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry pp. 941-960 Downloads
Verdiana Giannetti and Raji Srinivasan
A model of online shopping cart abandonment: evidence from e-tail clickstream data pp. 961-980 Downloads
Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson and Heping He
Information search behavior at the post-purchase stage of the customer journey pp. 981-1010 Downloads
Cristiane Pizzutti, Renata Gonçalves and Maura Ferreira
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities pp. 1011-1031 Downloads
Saurabh Mishra, Sachin B. Modi and Michael A. Wiles
Possessive brand names in brand preferences and choice: the role of inferred control pp. 1032-1051 Downloads
Mansur Khamitov and Marina Puzakova
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships pp. 1052-1070 Downloads
Jeremy S. Wolter, Dora E. Bock, Christopher D. Hopkins and Michael Giebelhausen
Brand-generated social media content and its differential impact on loyalty program members pp. 1071-1090 Downloads
Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo and José Franco
The effect of incentive structure on referral: the determining role of self-construal pp. 1091-1110 Downloads
Lili Wang and Zoey Chen
Consumer preference for pay-per-use service tariffs: the roles of mental accounting pp. 1111-1124 Downloads
Sejeong Yun and Kwanho Suk

Volume 50, issue 4, 2022

Brand actions and financial consequences: a review of key findings and directions for future research pp. 639-664 Downloads
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller and Donald Lehmann
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research pp. 665-665 Downloads
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller and Donald Lehmann
The value relevance of digital marketing capabilities to firm performance pp. 666-688 Downloads
Christian Homburg and Dominik M. Wielgos
Customer-oriented salespeople’s value creation and claiming in price negotiations pp. 689-712 Downloads
Roland Kassemeier, Sascha Alavi, Johannes Habel and Christian Schmitz
Collect them all! Increasing product category cross-selling using the incompleteness effect pp. 713-741 Downloads
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg and Andreas Herrmann
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect pp. 742-742 Downloads
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg and Andreas Herrmann
Augmented reality-delivered product information at the point of sale: when information controllability backfires pp. 743-776 Downloads
Stefan Hoffmann, Tom Joerß, Robert Mai and Payam Akbar
CEO narcissism, brand acquisition and disposal, and stock returns pp. 777-799 Downloads
Zixia Cao and Kehan Xu
Digital selling: organizational and managerial influences for frontline readiness and effectiveness pp. 800-821 Downloads
Ryan Mullins and Raj Agnihotri
How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses pp. 822-840 Downloads
Huachao Gao and Yinlong Zhang
How does ambivalence affect young consumers’ response to risky products? pp. 841-863 Downloads
Anne Hamby and Cristel Russell
Critics’ conformity to consumers in movie evaluation pp. 864-887 Downloads
Jun Pang, Angela Xia Liu and Peter N. Golder

Volume 50, issue 3, 2022

A brand (new) experience: art, aesthetics, and sensory effects pp. 425-428 Downloads
Henrik Hagtvedt
Consumer resource integration and service innovation in social commerce: the role of social media influencers pp. 429-459 Downloads
Yao Wu, Satish Nambisan, Jinghua Xiao and Kang Xie
Marketing experience of CEOs and corporate social performance pp. 460-481 Downloads
Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov and Michael A. Wiles
Did clickbait crack the code on virality? pp. 482-502 Downloads
Prithwiraj Mukherjee, Souvik Dutta and Arnaud De Bruyn
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation pp. 503-520 Downloads
Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill and Joshua Nunziato
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand pp. 521-537 Downloads
Xiaomeng Fan, Fengyan Cindy Cai and Galen V. Bodenhausen
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective pp. 538-562 Downloads
Mehdi Nezami, Kapil R. Tuli and Shantanu Dutta
Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways pp. 563-585 Downloads
Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe and Kenneth Evans
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance pp. 586-614 Downloads
Valerie Good, Douglas E. Hughes, Ahmet H. Kirca and Sean McGrath
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective pp. 615-638 Downloads
Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg and Thomas L. Baker

Volume 50, issue 2, 2022

Marketing research on Mobile apps: past, present and future pp. 195-225 Downloads
Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja and Paul Harrigan
Online influencer marketing pp. 226-251 Downloads
Fine F. Leung, Flora F. Gu and Robert W. Palmatier
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures pp. 252-271 Downloads
Malika Malika, Durairaj Maheswaran and Shailendra Pratap Jain
More than money: establishing the importance of a sense of purpose for salespeople pp. 272-295 Downloads
Valerie Good, Douglas E. Hughes and Hao Wang
Consumer authenticity seeking: conceptualization, measurement, and contingent effects pp. 296-323 Downloads
Fabian Bartsch, Katharina Zeugner-Roth and Constantine S. Katsikeas
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use pp. 324-337 Downloads
Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani and Lan Anh N. Ton
What brand do I use for my new product? The impact of new product branding decisions on firm value pp. 338-365 Downloads
Larisa Kovalenko, Alina Sorescu and Mark B. Houston
Salient knowledge that others are also evaluating reduces judgment extremity pp. 366-387 Downloads
Claire I. Tsai, Min Zhao and Dilip Soman
Customer-focused voice and rule-breaking in the frontlines pp. 388-409 Downloads
Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah and Tom J. Brown
The Effect of Air Pollution on Food Preferences pp. 410-423 Downloads
Jingwen Liu, Peng Zou and Yu Ma

Volume 50, issue 1, 2022

To boldly go… pp. 1-3 Downloads
John Hulland and Mark B. Houston
How could anyone forget Harold W. Berkman? pp. 4-7 Downloads
Barry J. Babin and Nina Krey
Guest Editorial: Responsible Research in Marketing pp. 8-12 Downloads
Michael Haenlein, Mary Jo Bitner, Ajay K. Kohli, Katherine N. Lemon and David J. Reibstein
Reimagining marketing strategy: driving the debate on grand challenges pp. 13-21 Downloads
Ko Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott and Darren W. Dahl
The future of buyer–seller interactions: a conceptual framework and research agenda pp. 22-45 Downloads
Michael Ahearne, Yashar Atefi, Son K. Lam and Mohsen Pourmasoudi
Revisiting Gaussian copulas to handle endogenous regressors pp. 46-66 Downloads
Jan-Michael Becker, Dorian Proksch and Christian M. Ringle
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation pp. 67-84 Downloads
Sven Baehre, Michele O’Dwyer, Lisa O’Malley and Nick Lee
Designing satisfying service encounters: website versus store touchpoints pp. 85-107 Downloads
Ruth Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols pp. 108-130 Downloads
Stijn Maesen, Lien Lamey, Anne ter Braak and Léon Jansen
Contained: why it’s better to display some products without a package pp. 131-146 Downloads
Courtney Szocs, Sara Williamson and Adam Mills
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis pp. 147-173 Downloads
Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk and Ekaterina Napolova
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity pp. 174-194 Downloads
Alexander Mafael, Sascha Raithel and Stefan J. Hock
Page updated 2022-12-04