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Journal of the Academy of Marketing Science

2016 - 2021

Current editor(s): John Hulland, Anne Hoekman and Mark Houston

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Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

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Volume 49, issue 6, 2021

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products pp. 1043-1064 Downloads
Chadwick J. Miller, Daniel C. Brannon, Jim Salas and Martha Troncoza
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands pp. 1065-1087 Downloads
Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal and Elham Yazdani
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms pp. 1088-1108 Downloads
Gautham Vadakkepatt, Venkatesh Shankar and Rajan Varadarajan
Space between products on display: the impact of interspace on consumer estimation of product size pp. 1109-1131 Downloads
Yuli Zhang, Hyokjin Kwak, Marina Puzakova and Charles R. Taylor
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program pp. 1132-1150 Downloads
Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch and Salvador Navarro
When drivers become inhibitors of organic consumption: the need for a multistage view pp. 1151-1174 Downloads
Robert Mai, Stefan Hoffmann and Ingo Balderjahn
From franchisee experience to customer experience: their effects on franchisee performance pp. 1175-1200 Downloads
Pushpinder Gill and Stephen K. Kim
Self-oriented competitiveness in salespeople: sales management implications pp. 1201-1221 Downloads
Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees and John R. Hollenbeck
Relating entertainment features in screenplays to movie performance: an empirical investigation pp. 1222-1242 Downloads
Brianna JeeWon Paulich and V. Kumar
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation pp. 1243-1243 Downloads
Brianna JeeWon Paulich and V. Kumar
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods pp. 1244-1266 Downloads
Philippe Aurier and Victor D. Mejía
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory pp. 1267-1268 Downloads
Willy Bolander, Nawar N. Chaker, Alec Pappas and Daniel R. Bradbury

Volume 49, issue 5, 2021

Pandemics and marketing: insights, impacts, and research opportunities pp. 835-854 Downloads
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf and Raji Srinivasan
On salesperson judgment and decision making pp. 855-863 Downloads
Son K. Lam and Michel Borgh
How does consumer engagement evolve when brands post across multiple social media? pp. 864-881 Downloads
Vasu Unnava and Ashwin Aravindakshan
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market pp. 882-902 Downloads
Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah and Amalesh Sharma
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods pp. 903-924 Downloads
Jacob Suher, Courtney Szocs and Koert Ittersum
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding pp. 925-946 Downloads
Yuho Chung, Yiwei Li and Jianmin Jia
Knowledge structure in product- and brand origin–related research pp. 947-968 Downloads
Saeed Samiee and Brian R. Chabowski
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson pp. 969-993 Downloads
David Gligor, Christopher Newman and Saim Kashmiri
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms pp. 994-1020 Downloads
Jifeng Mu and Jonathan Z. Zhang
Synergistic and cannibalization effects in a partnership loyalty program pp. 1021-1042 Downloads
Matilda Dorotic, Dennis Fok, Peter C. Verhoef and Tammo H. A. Bijmolt

Volume 49, issue 4, 2021

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences pp. 627-631 Downloads
Alina Sorescu and Martin Schreier
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI pp. 632-658 Downloads
Markus Blut, Cheng Wang, Nancy V. Wünderlich and Christian Brock
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making pp. 659-676 Downloads
Christian Hildebrand and Anouk Bergner
Behaviorally targeted location-based mobile marketing pp. 677-702 Downloads
Stefan F. Bernritter, Paul E. Ketelaar and Francesca Sotgiu
Online reviews generated through product testing: can more favorable reviews be enticed with free products? pp. 703-722 Downloads
Ina Garnefeld, Tabea Krah, Eva Böhm and Dwayne D. Gremler
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions pp. 723-742 Downloads
Sesil Lim, Bas Donkers, Patrick Dijl and Benedict G. C. Dellaert
Online program engagement and audience size during television ads pp. 743-761 Downloads
Beth L. Fossen and Alexander Bleier
Digital business capability: its impact on firm and customer performance pp. 762-789 Downloads
Dominik M. Wielgos, Christian Homburg and Christina Kuehnl
How and when do big data investments pay off? The role of marketing affordances and service innovation pp. 790-810 Downloads
Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo and Andrea Rossi
Retail service innovations and their impact on retailer shareholder value: evidence from an event study pp. 811-833 Downloads
Lien Lamey, Els Breugelmans, Maya Vuegen and Anne ter Braak

Volume 49, issue 3, 2021

The importance of behavioral outcomes pp. 437-440 Downloads
John Hulland and Mark Houston
A theory of multiformat communication: mechanisms, dynamics, and strategies pp. 441-461 Downloads
Jordan W. Moffett, Judith Anne Garretson Folse and Robert W. Palmatier
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory pp. 462-481 Downloads
Willy Bolander, Nawar N. Chaker, Alec Pappas and Daniel R. Bradbury
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time pp. 482-500 Downloads
Katharina Keller, Christian Schlereth and Oliver Hinz
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time pp. 501-501 Downloads
Katharina Keller, Christian Schlereth and Oliver Hinz
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects pp. 502-520 Downloads
William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke and Hanaa Ryari
The dynamic nature of marketing constructs pp. 521-541 Downloads
Lars Bergkvist and Martin Eisend
Sales enablement: conceptualizing and developing a dynamic capability pp. 542-565 Downloads
Robert M. Peterson, Avinash Malshe, Scott B. Friend and Howard Dover
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos pp. 566-583 Downloads
Carter Morgan, Tatiana M. Fajardo and Claudia Townsend
A customer portfolio management model that relates company’s marketing to its long-term survival pp. 584-600 Downloads
Leigh McAlister and Shameek Sinha
Governance implications of modularity in sourcing relationships pp. 601-625 Downloads
Nukhet Harmancioglu, Stefan Wuyts and Peren Ozturan

Volume 49, issue 2, 2021

The biasing effect of common method variance: some clarifications pp. 221-235 Downloads
Hans Baumgartner, Bert Weijters and Rik Pieters
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions pp. 236-257 Downloads
Debbie Isobel Keeling, Kathleen Keeling, Ko Ruyter and Angus Laing
Pay attention, please! Person brand building in organized online attention economies pp. 258-279 Downloads
Andrew N. Smith and Eileen Fischer
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them pp. 280-303 Downloads
Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer and Christian Schmitz
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling pp. 304-326 Downloads
Ad Jong, Nicolas A. Zacharias and Edwin J. Nijssen
Conflict and performance in channels: a meta-analysis pp. 327-349 Downloads
Kamran Eshghi and Sourav Ray
Customer inertia marketing pp. 350-373 Downloads
Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling and Robert W. Palmatier
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment pp. 374-396 Downloads
Ho Kim, Juncai Jiang and Norris I. Bruce
We can fix this! Donor activism for nonprofit supply generation pp. 397-417 Downloads
Tonya Williams Bradford
Buyer–supplier relationship dynamics: a systematic review pp. 418-436 Downloads
Ali Shamsollahi, Danielle A. Chmielewski-Raimondo, Simon J. Bell and Reza Kachouie

Volume 49, issue 1, 2021

Reviewers as developmental coaches pp. 1-4 Downloads
Mark B. Houston and John Hulland
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment pp. 5-29 Downloads
Jan-Benedict E.M. Steenkamp and Alberto Maydeu-Olivares
A strategic framework for artificial intelligence in marketing pp. 30-50 Downloads
Ming-Hui Huang and Roland T. Rust
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda pp. 51-70 Downloads
Fangfang Li, Jorma Larimo and Leonidas C. Leonidou
An emerging theory of loyalty program dynamics pp. 71-95 Downloads
Jisu J. Kim, Lena Steinhoff and Robert W. Palmatier
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity pp. 96-118 Downloads
Julie Guidry Moulard, Randle D. Raggio and Judith Anne Garretson Folse
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial pp. 119-138 Downloads
Pierre Dubois, Paulo Albuquerque, Olivier Allais, Céline Bonnet, Patrice Bertail, Pierre Combris, Saadi Lahlou, Natalie Rigal, Bernard Ruffieux and Pierre Chandon
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions pp. 139-163 Downloads
Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen and Risto Rajala
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions pp. 164-165 Downloads
Anna Salonen, Harri Terho, Eva Böhm, Ari Virtanen and Risto Rajala
Consumer dynamics: theories, methods, and emerging directions pp. 166-196 Downloads
Jonathan Z. Zhang and Chun-Wei Chang
Correction to: Consumer dynamics: theories, methods, and emerging directions pp. 197-197 Downloads
Jonathan Z. Zhang and Chun-Wei Chang
Upper echelons research in marketing pp. 198-219 Downloads
Kimberly A. Whitler, Ben Lee, Ryan Krause and Neil A. Morgan
Page updated 2021-10-16